Facebook Marketing: An Hour a Day.

280

Index

■

deliverables, 207

discovery, 191–193, 191–192

fan pages, 161–163, 198–201, 199–201

gifts, 197

history, 186 –188

installation process, 193–195, 193–195

metrics, 130

monetizing, 210 –211

programmers, 204–205

project management, 206

project planning, 208

providers, 260

quiz, 196–197

scope and goals, 206–207

social games, 196

speed, 202–203

tabs for, 53

terms, 204

third-party, 89–90

user experience, 203–204

viral hits, 197–198

widgets, 197

Applications tab, 103

Armed with Science podcast, 245

Assaraf, John, 161

Assetize site, 158

at sign (@) replies, 172

AT&T banner ads, 4, 4

audience

defining, 51

targeting, 29, 34

audits

content, 112–113

social web, 250

authentication in Facebook Connect, 165–166

authority for special offers, 174

Average CPC metric, 147–148

Average CPM metric, 147–148

Avery, James, 190, 197

awe.sm service, 259

B

B2B (business-to-business) campaigns, 254–255

background of consultants, 120

Backupify.com, 114

backups

dashboard, 142 , 216

services for, 114

badges, 90 , 163, 199–200, 200

banner ads

initial, 4–5, 4

search engines effect on, 5–6

baselines for advertising, 130

basic information

account setup, 40–42, 41

profiles, 75

Bebo.com site, 28, 30, 32

Bentley University, 250

best practices

advertising, 144

applications, 202

researching, 69–70

bias, 17

bid statistics, 147–148

Birthday Wish, 246–247

bit.ly service, 259

Blogger fan boxes, 169

blogs

networked, 162

platforms, 259

as resources, 258–259

BlueFuego, Inc., 250

books as resources, 258

bounce rate, 215

Boxes tab, 105

nASA, 241, 242

removal, 160

Boyd, danah, 11–12

brainstorming, 178 –179

brand extension applications, 198

brand managers, 236

brand/product loyalty applications, 198

branded communities, 272

breadcrumbs, 52

Brightkite network, 32

Bucher, Ric, 69

Buddy Media, 161, 163, 260

budgets for advertising, 135

bugs, 209–210

Building Block Web, 269

Building Facebook Applications for dummies, 202

bulk invites, 102

Burger King viral marketing, 34 –35, 35 , 58

business development, 36

business profiles, 83–85, 103

business requirements gatherers, 236

business-to-business (B2B) campaigns, 254–255

buzz, defined, 62–63

Buzz, Google, 173 , 173

C

caching, 203

Caldwell, Michele, 190

calls to action, 144

campaigns, 58 , 60. See also advertising

basic analysis, 149 –150

brainstorming, 178 –179

consumer, 79–83, 82

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