Facebook Marketing: An Hour a Day.

(Tuis.) #1
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Index


deliverables, 207
discovery, 191–193, 191–192
fan pages, 161–163, 198–201, 199–201
gifts, 197
history, 186 –188
installation process, 193–195, 193–195
metrics, 130
monetizing, 210 –211
programmers, 204–205
project management, 206
project planning, 208
providers, 260
quiz, 196–197
scope and goals, 206–207
social games, 196
speed, 202–203
tabs for, 53
terms, 204
third-party, 89–90
user experience, 203–204
viral hits, 197–198
widgets, 197
Applications tab, 103
Armed with Science podcast, 245
Assaraf, John, 161
Assetize site, 158
at sign (@) replies, 172
AT&T banner ads, 4, 4
audience
defining, 51
targeting, 29, 34
audits
content, 112–113
social web, 250
authentication in Facebook Connect, 165–166
authority for special offers, 174
Average CPC metric, 147–148
Average CPM metric, 147–148
Avery, James, 190, 197
awe.sm service, 259

B
B2B (business-to-business) campaigns, 254–255
background of consultants, 120
Backupify.com, 114
backups
dashboard, 142 , 216
services for, 114
badges, 90 , 163, 199–200, 200
banner ads
initial, 4–5, 4
search engines effect on, 5–6
baselines for advertising, 130

basic information
account setup, 40–42, 41
profiles, 75
Bebo.com site, 28, 30, 32
Bentley University, 250
best practices
advertising, 144
applications, 202
researching, 69–70
bias, 17
bid statistics, 147–148
Birthday Wish, 246–247
bit.ly service, 259
Blogger fan boxes, 169
blogs
networked, 162
platforms, 259
as resources, 258–259
BlueFuego, Inc., 250
books as resources, 258
bounce rate, 215
Boxes tab, 105
nASA, 241, 242
removal, 160
Boyd, danah, 11–12
brainstorming, 178 –179
brand extension applications, 198
brand managers, 236
brand/product loyalty applications, 198
branded communities, 272
breadcrumbs, 52
Brightkite network, 32
Bucher, Ric, 69
Buddy Media, 161, 163, 260
budgets for advertising, 135
bugs, 209–210
Building Block Web, 269
Building Facebook Applications for dummies, 202
bulk invites, 102
Burger King viral marketing, 34 –35, 35 , 58
business development, 36
business profiles, 83–85, 103
business requirements gatherers, 236
business-to-business (B2B) campaigns, 254–255
buzz, defined, 62–63
Buzz, Google, 173 , 173

C
caching, 203
Caldwell, Michele, 190
calls to action, 144
campaigns, 58 , 60. See also advertising
basic analysis, 149 –150
brainstorming, 178 –179
consumer, 79–83, 82

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