Facebook Marketing: An Hour a Day.

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Index
Facebook Connect, 272
authentication, 165–166
benefits, 167–168, 268–269
overview, 164 –165
uses, 166 –167
Facebook developer Platform, 13
Facebook developments blog, 166
Facebook Groups, 162
Facebook Insights, 59, 130–133, 131
Facebook JavaScript (FBJS), 203
Facebook Marketing: An Hour a day, 173
Facebook Marketing: An Hour a day site, 70
Facebook Marketing: An Hour a day Support
Group, 107, 107
Facebook Markup Language (FBML), 160, 179,
201–202
benefits, 198–199
for widgets, 197
Facebook Mobile, 212
Facebook Photos, 25
Facebook Query Language (FQL), 201, 203
Facebook Status Update, 13
Facebook to Twitter application, 200
Fake Steve Jobs, 81
FamilyLink application, 197
Fan Appz company, 260
fan boxes, 106, 106 , 168 –169, 169
fan clubs, 37
Fan Page Analytics tool, 162–163
fan pages
applications for, 198–201, 199–201
compelling, 52–53
custom tabs, 160 –161, 161
default views, 161, 161
Facebook Insights for, 131, 131
vs. groups, 101–102, 102
landing pages, 233
metrics, 130
profiles on, 76, 78
reviewing, 98–99
setting up, 103–106, 104 , 106
successful, 94–98, 95–97
third-party applications, 161–163
Fan UpdatesFile, 99
FBJS (Facebook JavaScript), 203
FBML (Facebook Markup Language), 160, 179,
201–202
benefits, 198–199
for widgets, 197
FBML essentials, 202
features of competitors, 70
federated identity, 166
fees in monetizing applications, 210
fictional characters for campaigns, 79–82, 82
Filler, Justin, 245
first reports, 120–121, 121
“fishing where the fish are”, 267–268
fit of consultants, 120
Flickr, 25
overview, 30, 32
photo and video sharing, 29
social media interaction with, 172
Ford, Henry, 65
formatting, conditional, 152
Four Seasons Hotel and Resorts, 199
foursquare network, 32
FQL (Facebook Query Language), 201, 203
freemium model, 210
frequency of posts, 111
Fresno Pacific University, 250
Friend Lists, 84
friends
for consumer campaigns, 79–83, 82
Facebook Connect, 164
friending process, 42– 43
Friendster, 28
startup, 8–9
users, 8, 32
fun as motivator, 33
functionality, applications for, 198
future commitment considerations, 74
future of Facebook, 261
Cooney interview, 265–267
Kerpen interview, 262–263
McCaskill interview, 263–265
O’neill interview, 270 –271
Stay interview, 267–269
Tate interview, 271–272
G
games, 13, 90 , 265
Mafia Wars, 83
Roshambull, 193–195, 193–194
social, 196
GeekBriefTV, 101
general manager role, 236
Gerakines, nick, 202
Gerstein, ellen, 80–81
“Getting Started” tutorial, 202
Gift Creator, 190
gifts, 91 , 197
global privacy settings, 168
Go.com portal, 5
Go To Application link, 194
goals
applications, 206–207
determining, 51–52
projects, 62–63
Google, 5
clickthrough ads, 6–7, 6
social networks, 26
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