Facebook Marketing: An Hour a Day.

284

Index

■

Google AdWords, 6–7, 6 , 178–180

Google Analytics, 214 –221, 214

Google Buzz, 173 , 173

Google docs, 142

GoTo.com, 7

Government 2.0 site, 70

Government 2.0 technologies, 243

governmental organizations, 240–245, 241–242

GovLoop network, 244–245

Gowalla network, 32

graphic T-shirts, 51–53

graphs, 132, 152, 183

Greenpeace, 248

groups

basics, 99–101

vs. fan pages, 101–102, 102

metrics, 130

profiles, 76

setting up, 106 –107, 107–108

Groups page, 100

H

Harman, Wendy, 248

Harris Interactive, 15

Harvard University, 10, 248, 250

heat maps, 152

help, 119–120, 238–239

Hi5.com site, 28, 30, 32

hierarchy of needs, 254

Hillstrom, Kevin, 224–226

History Channel, 158

HootSuite application, 259

HotBot search engine, 6

HotWired online magazine, 4

housing special offers, 176 –178

Huffington Post, 173, 268–269

human resources department at Raising

Cane’s, 97

humor as motivator, 33

Hurricane Katrina, 248

hybrid social networks, 29

I

IAB (Interactive Advertising Bureau) ad units, 55

identifiers for landing pages, 171

identity

Facebook Connect, 164, 166

theft, 76

images for advertising, 144

immediacy, 16 –17

immersive branding, 189

impressions in advertising, 136–137, 147

indexes of fan pages, 98

influence

applications, 260

as motivator, 33

special offers, 174

Info tab, 99, 104–105

informing on fan pages, 99

Inktomi search engine, 5

Inside Facebook site, 70

Insights, 59, 226–229, 226–227

installing applications, 193–195, 193–195

InstaWhite Smile special offers, 174 –175

integrating social media and web, 171–172

interaction

Facebook Connect for, 168

fan pages, 98

local businesses, 253

web, 171–172

Interactions Over Time chart, 132

Interactions Per Post metric, 132

Interactive Advertising Bureau (IAB) ad units, 55

international business, 38

investment data, 138

invites, bulk, 102

Involver applications, 162–163, 201, 260

J

James Avery Charms application, 190 , 197

Jhingran, Anant, 265

JibJab.com site, 168, 268

Jobs page at Raising Cane’s, 97, 97

K

Kanter, Beth, 248

Katrina (hurricane), 248

Kerpen, dave, 262–263

King, Brad, 16, 254

Kutcher, Ashton, 31

L

Lacoste fan page, 161

landing pages, 229–230

identifiers, 171

overview, 230–231

testing, 232–233

landing tabs, 199

language, editorial policy for, 111

launching applications, 192–193

lead generation, 36, 38

Leake, Bill, 230–231

legal trademarks, 158

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