284
Index
■
Google AdWords, 6–7, 6 , 178–180
Google Analytics, 214 –221, 214
Google Buzz, 173 , 173
Google docs, 142
GoTo.com, 7
Government 2.0 site, 70
Government 2.0 technologies, 243
governmental organizations, 240–245, 241–242
GovLoop network, 244–245
Gowalla network, 32
graphic T-shirts, 51–53
graphs, 132, 152, 183
Greenpeace, 248
groups
basics, 99–101
vs. fan pages, 101–102, 102
metrics, 130
profiles, 76
setting up, 106 –107, 107–108
Groups page, 100
H
Harman, Wendy, 248
Harris Interactive, 15
Harvard University, 10, 248, 250
heat maps, 152
help, 119–120, 238–239
Hi5.com site, 28, 30, 32
hierarchy of needs, 254
Hillstrom, Kevin, 224–226
History Channel, 158
HootSuite application, 259
HotBot search engine, 6
HotWired online magazine, 4
housing special offers, 176 –178
Huffington Post, 173, 268–269
human resources department at Raising
Cane’s, 97
humor as motivator, 33
Hurricane Katrina, 248
hybrid social networks, 29
I
IAB (Interactive Advertising Bureau) ad units, 55
identifiers for landing pages, 171
identity
Facebook Connect, 164, 166
theft, 76
images for advertising, 144
immediacy, 16 –17
immersive branding, 189
impressions in advertising, 136–137, 147
indexes of fan pages, 98
influence
applications, 260
as motivator, 33
special offers, 174
Info tab, 99, 104–105
informing on fan pages, 99
Inktomi search engine, 5
Inside Facebook site, 70
Insights, 59, 226–229, 226–227
installing applications, 193–195, 193–195
InstaWhite Smile special offers, 174 –175
integrating social media and web, 171–172
interaction
Facebook Connect for, 168
fan pages, 98
local businesses, 253
web, 171–172
Interactions Over Time chart, 132
Interactions Per Post metric, 132
Interactive Advertising Bureau (IAB) ad units, 55
international business, 38
investment data, 138
invites, bulk, 102
Involver applications, 162–163, 201, 260
J
James Avery Charms application, 190 , 197
Jhingran, Anant, 265
JibJab.com site, 168, 268
Jobs page at Raising Cane’s, 97, 97
K
Kanter, Beth, 248
Katrina (hurricane), 248
Kerpen, dave, 262–263
King, Brad, 16, 254
Kutcher, Ashton, 31
L
Lacoste fan page, 161
landing pages, 229–230
identifiers, 171
overview, 230–231
testing, 232–233
landing tabs, 199
language, editorial policy for, 111
launching applications, 192–193
lead generation, 36, 38
Leake, Bill, 230–231
legal trademarks, 158
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