290
Index
■
tickets specials, 176
Tiger Woods fan page, 158
time periods for data analysis, 139
time series data for progress, 183
time spent on site metric, 215
titles
advertising, 134, 143–144
links, 114
“To Aim Ads, Web Is Keeping Closer eye on
You”, 10
tone, editorial policy for, 111
tools summary, 259–260
Top Countries metric, 132, 227
Total Fans metric, 132, 227
Total spent data in ad statistics, 147
trademarks, 158
traffic from Facebook Connect, 167
training from consultants, 120
transparent login systems in Facebook Connect,
165
Treadaway, Chris, 83
Treadaway, Clifford, 83
true identity in Facebook Connect, 164
Tweetdeck application, 259
28-day moving averages, 153–154, 153
TwitManage tool, 180
Twitter app, 163
eSP n policy, 69
Facebook affected by, 13, 14
growth, 26
linking, 259
Mad Men case study, 121–125
overview, 30 –31
social media interaction with, 172
text messaging, 28–29
users, 8
type information in ad statistics, 147
TypePad, 24, 169, 259
types of content, editorial policy for, 111
U
UnIC eF, 248
unintended consequences, 74
unique URLs, 160
unique users metric, 215
United Airlines, 35
“United Breaks Guitars” video, 35
universities, 248–250
University of Michigan, 250
Unsubscribed Fans metric, 132
Unsubscribers metric, 227
Unsubscribes metric, 132, 228
updates
advertising content, 59
friends, 44, 44
posting, 86–87, 86–87
sending, 159–160
urgent communications from governmental
organizations, 243
URLs, 158–160
shortening services, 259–260
for tabs, 233
U.S. Air Force page, 243
USA Today, 3
Usage Statistics data, 229
use of content, 109–110
user experience (Ux), 203–204
User Response tab, 229
usernames, 158–159
uStream.tv platform, 259
Ux (user experience), 203–204
V
validating consultants, 120
Vampires application, 187–188
vanity names, 158–159
variations in ads, 146
Vaynerchuk, Gary, 199
vendors
vs. employees, 237–239
questions for, 239
Victoria’s Secret, 158
videos, 161
fan pages, 105
Flickr, 29
posting, 115–116, 115
sharing, 88 , 89
Videos tab, 105
View Application link, 193
“Viewing American Class divisions through
Facebook and MySpace”, 11
vigilance for profiles, 85
viral apps
building, 197–198
fans for, 190
viral marketing, 34–36
virtual credits and goods in monetizing
applications, 210
virtual gifts, 197
Volkswagen fan page, 161
W
Wagner, Richard, 202
wall
fan pages, 105
publishing content to, 113 –114, 113
Raising Cane’s, 97
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