Facebook Marketing: An Hour a Day.

290

Index

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tickets specials, 176

Tiger Woods fan page, 158

time periods for data analysis, 139

time series data for progress, 183

time spent on site metric, 215

titles

advertising, 134, 143–144

links, 114

“To Aim Ads, Web Is Keeping Closer eye on

You”, 10

tone, editorial policy for, 111

tools summary, 259–260

Top Countries metric, 132, 227

Total Fans metric, 132, 227

Total spent data in ad statistics, 147

trademarks, 158

traffic from Facebook Connect, 167

training from consultants, 120

transparent login systems in Facebook Connect,

165

Treadaway, Chris, 83

Treadaway, Clifford, 83

true identity in Facebook Connect, 164

Tweetdeck application, 259

28-day moving averages, 153–154, 153

TwitManage tool, 180

Twitter app, 163

eSP n policy, 69

Facebook affected by, 13, 14

growth, 26

linking, 259

Mad Men case study, 121–125

overview, 30 –31

social media interaction with, 172

text messaging, 28–29

users, 8

type information in ad statistics, 147

TypePad, 24, 169, 259

types of content, editorial policy for, 111

U

UnIC eF, 248

unintended consequences, 74

unique URLs, 160

unique users metric, 215

United Airlines, 35

“United Breaks Guitars” video, 35

universities, 248–250

University of Michigan, 250

Unsubscribed Fans metric, 132

Unsubscribers metric, 227

Unsubscribes metric, 132, 228

updates

advertising content, 59

friends, 44, 44

posting, 86–87, 86–87

sending, 159–160

urgent communications from governmental

organizations, 243

URLs, 158–160

shortening services, 259–260

for tabs, 233

U.S. Air Force page, 243

USA Today, 3

Usage Statistics data, 229

use of content, 109–110

user experience (Ux), 203–204

User Response tab, 229

usernames, 158–159

uStream.tv platform, 259

Ux (user experience), 203–204

V

validating consultants, 120

Vampires application, 187–188

vanity names, 158–159

variations in ads, 146

Vaynerchuk, Gary, 199

vendors

vs. employees, 237–239

questions for, 239

Victoria’s Secret, 158

videos, 161

fan pages, 105

Flickr, 29

posting, 115–116, 115

sharing, 88 , 89

Videos tab, 105

View Application link, 193

“Viewing American Class divisions through

Facebook and MySpace”, 11

vigilance for profiles, 85

viral apps

building, 197–198

fans for, 190

viral marketing, 34–36

virtual credits and goods in monetizing

applications, 210

virtual gifts, 197

Volkswagen fan page, 161

W

Wagner, Richard, 202

wall

fan pages, 105

publishing content to, 113 –114, 113

Raising Cane’s, 97

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