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Develop a Facebook Strategy a
nD Mea
Sure Succe
SS

3

Develop a Facebook

Strategy and Measure

Success

We’ve set the stage of the social media landscape

and introduced the critically important concepts of

the News Feed, profiles, and friends on Facebook.

Now we’ll use these concepts to develop a strategy

to get you started. Chapters 4–7 will walk you

through executing the strategy—but execution

means nothing without a good plan to get started.

Chapter Contents

Defining Your Facebook Presence

Close-Up of a Successful Social Media

Campaign

Defining Your Social Media “Product”

Your Facebook To-Do List