DOESN’T INVOLVE CHRONIC CARDIO
If there’s anything I know too much about, it’s
long, steady state cardio. I did it competitively for
about half my life, and I know how addictive it can
be. The thrill of beating my time and beating the
other guy was almost worth the toll it took on my
body. Almost.
PBF is about stopping the obscene exaltation of the
marathon, ironman triathlon, and all other Chronic
Cardio endeavors as ultimate barometers of health
and fitness. They aren’t, and it’s time to fix it. The
fact that PBF will leave you fit enough to run a 10K
or even a marathon on a moment’s notice doesn’t
mean you have to run one every day!
DOESN’T INTEREST THE AB AND BEACH-
MUSCLE OBSESSED
Oh, sure, you’ll get the lean, cut body you’ve prob-
ably always wanted in half the time, but you won’t
be winning any body building contests on the PBF
plan. I think most people are okay with that. You’ll
look good naked and be strong and capable and
happy—what else matters, really? So yes, if you’re
interested in the Bruce Lee look, PBF will get you
most of the way there—but that isn’t our focus. It’s
just an added bonus.
DOESN’T MAKE YOU SPEND HOURS IN THE
GYM DAILY
Exercise doesn’t have to be torturous and drawn
out; in fact, it’s far more effective to work out hard
as hell for half an hour using full body exercises
than it is to spend two hours working every pos-
sible striation of your rear deltoids and then follow-
ing up with half an hour on the treadmill.Primal Blueprint Fitness keeps things short and
to the point. Lifting sessions run no longer than
30 minutes for all but the super-fit, and the sprint
workouts take only about 20 minutes, including
warmup and cooldown. As for the low level Primal
work you’ll be doing, think walks with your loved
ones, challenging hikes on weekends, bike rides
with friends, and even marathon shopping at
the mall—fun stuff you should already be doing.
Simply put, PBF is fitness distilled to its most ef-
fective, functional essence.14