PBF = LGN
The Primal Blueprint Fitness strategy will help
you build or maintain lean muscle mass, reduce
your body fat, increase your energy, improve your
strength, agility and power-to-weight ratio, reduce
your risk of getting injured, improve insulin sensi-
tivity, boost immune function and increase organ
reserve. A major side effect, of course, is that you’ll
look good naked (we affectionately call it “LGN”)!
Not like a greased up, muscle-bound cover boy or
girl...more like a Calvin Klein underwear model,
SI Swimsuit model, Olympic Gymnast, or Linda
Hamilton in Terminator 2: well-muscled and pro-
portioned, with minimal body fat. No matter what
your family history, you’ll arrive naturally at the
optimum expression of your own unique genetic
makeup. Oh sure, you may vary a few percentage
points in body fat from those with world-class ath-
lete genetic attributes, but you’ll be able to main-
tain your fitness and your new body easily on very
little work, for the rest of your life.
It’s important at this point to restate one of my
most important caveats from The Primal Blueprint:
that 80 percent of your body composition is deter-
mined by how you eat. If you’ve read the book
and started eating Primally, you’ll already have
the direct experience of losing body fat without
needing to do much exercise. That’s one of the
principles that make the Primal Blueprint Fitness
program work so well: once you dial in the eating
to reprogram your genes to selectively burn body
fat for fuel, you really don’t need to do very much
exercise to shape, tone, build muscle and get
stronger. In fact, more is not necessarily better.
You can maximize your potential on relatively
little “work.”Conversely, no amount of aerobic or cardio exer-
cise will ever make up for a bad eating strategy.
Recent research suggests that the sum total of
all those hours of sweating in the gyms and open
roads of America in the name of weight control
simply leads to an increased appetite—particu-
larly for sugar—with minimal effect on body fat
percentage. Obviously, exercise has many physi-
cal and psychological benefits, but if you are
struggling and suffering in the name of losing
weight, why not stop right now and try this greatly
appealing alternative approach.3