Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic

Marketing: A

Global−Managerial

Approach, 14/e

5. Demographic
   Dimensions of Global
   Consumer Markets

Text © The McGraw−Hill

Companies, 2002

Demographic Dimensions of Global Consumer Markets 131

10.0 to 19.9 20.0 or above

SouthAfrica Lesotho

Namibia

Botswana

Zimbabwe

Swaziland

Reunion

Madagascar Mauritius

Mozambique

Mayotte

Comoros

Seychelles

Maldives

Finland

Spain

Andorro

Sweden

Norway

Faroe Islands

Portugal

Gibraltar

Turkey

Denmark

Ukraine

Cyprus

Ireland

Isle of Man

Jersey

Guernsey

United Kingdom LatviaLithuania

Estonia

Kenya

Ethiopia

Sudan

Egypt

Gaza Strip

Mauritania Mali Niger

Nigeria

Somalia

Libya

Chad

Zaire Tanzania

Angola

Angola

Algeria

Zambia

Malawi

Gabon

C.A.R.

Tunisia

Morocco

Uganda

BurundiRwanda

Togo

Benin

LiberiaCote d'lvoireGhana

Sierra LeoneGuinea

Burkina

GambiaThe

Cameroon

Sao Tome & Principe Congo

Equatorial Guinea

WesternSaraha

Djibouti

Senegal

Guinea–Bissau

WestBank IsraelJordan

Lebanon

Armenia

Azerbaijan

Georgia

Kyrgyzstan

Tajikistan

Kuwait Qatar

U. A. E.

Yemen

Syria

Iraq Iran

Saudi ArabiaOman

Afghanistan

Pakistan

India

Kazakhstan

Turkmenistan

Uzbekistan

Burma

Thailand

Cambodia

NepalBhutan

China

Vietnam

Macau

HongKong

Sri Lanka

Laos

Bangladesh

Malaysia

PapuaNew Guinea

Brunei

Philippines

Taiwan

Japan

Mongolia

Russia

SouthKorea

North Korea

Australia

New Zealand

New Caledonia

Fiji

Kiribati

Wallis andFutuna

Nauru

Trust Territory ofthe Pacific Isl.

(Palau)

Vanuatu

SolomonIslands

Guam MarshallIslands

Federated Statesof Micronesia

Bahrain

Indonesia

Singapore

NorthernMariana

Islands

Inset B

Tuvalu

Austria

Italy

MarinoSan

Germany

France

Monaco

Hungary

Romania

Bulgaria

Greece Turkey

Poland

Russia Belarus

RepublicCzech Ukraine

Slovakia

Netherlands

Belgium

Serbia

Albania

Moldova

Lithuania

Luxembourg

Liechtenstein

Montenegro

Bosniaand

Herzegovina

Slovenia Croatia

Switzerland

Macedonia *

*

*

See inset B