Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic

Marketing: A

Global−Managerial

Approach, 14/e

5. Demographic
   Dimensions of Global
   Consumer Markets

Text © The McGraw−Hill

Companies, 2002

132 Chapter 5

Exhibit 5-2 Demographic Dimensions for Representative Countries

1990 – 2000 2000 1999

Annual 2000 Population Percent of 1999 1999 1999

2000 Percent Years for Density Population GNP GNP GDP 1999

Population Population Population (people/ in Urban (millions per (millions IIIiteracy

Country (000s) Growth to Double square mile) Areas of $U.S.) Capita of $U.S.) Percent

Algeria 31,194 2.1 29 34 60 46,455 1,550 47,015 33

Argentina 36,955 1.2 62 35 90 277,882 7,600 281,942 3

Australia 19,165 1.2 110 6 85 380,791 20,050 389,691 0

Bangladesh 129,194 1.6 38 2,305 24 46,960 370 45,779 59

Brazil 172,860 1.3 45 52 81 742,819 4,420 760,345 15

Cameroon 15,422 2.7 27 84 48 8,509 580 8,781 25

Canada 31,278 1.2 178 8 77 591,354 19,320 612,049 0

Chile 15,154 1.4 54 52 85 71,145 4,740 71,093 4

China 1,261,832 1.0 79 342 32 980,246 780 991,203 17

Colombia 39,686 1.9 34 91 73 93,558 2,250 88,596 9

Croatia 4,282 0.5 no 211 57 20,932 4,650 21,752 2

Cuba 11,142 0.6 103 260 75 —— — 3

Ecuador 12,920 2.2 33 116 64 16,231 1,310 18,713 9

Egypt 68,360 2.0 35 177 45 87,530 1,400 92,413 45

Ethiopia 64,117 2.8 29 150 17 6,578 100 6,534 63

Finland 5,167 0.4 433 40 67 122,874 23,780 126,130 0

France 59,330 0.4 204 279 75 1,427,160 23,480 1,410,260 0

Germany 82,797 0.4 no 596 87 2,079,230 25,350 2,081,200 0

Ghana 19,534 2.4 29 212 38 7,396 390 7,606 30

Greece 10,602 0.4 no 208 60 124,010 11,770 123,934 3

Haiti 6,868 1.3 40 599 35 3,163 410 3,871 51

Hungary 10,139 0.2 no 279 64 46,810 4,650 48,355 1

Iceland 276 0.8 81 7 92 8,109 29,280 8,483 0

India 1,014,004 1.8 39 789 28 442,233 450 459,765 44

Indonesia 224,784 1.8 44 289 40 119,544 580 140,964 14

Iran 65,620 1.6 48 107 61 110,535 1,760 101,073 24

Iraq 22,676 2.2 25 137 74 —— — 45

Ireland 3,797 0.8 116 140 59 71,405 19,160 84,861 0

Israel 5,842 2.6 45 766 91 104,081 17,450 125,031 4

Italy 57,634 0.2 no 497 67 1,135,990 19,710 1,149,960 2

Jamaica 2,653 0.7 45 615 56 6,042 2,330 6,134 14

Japan 126,550 0.2 462 870 79 4,078,920 32,230 4,395,080 0

Kenya 30,340 2.4 33 135 32 10,601 360 10,603 19

Kuwait 1,974 0.8 32 318 97 32,270 19,020 29,572 18

Libya 5,115 2.1 28 8 87 —— — 21

Madagascar 15,506 3.0 24 66 29 3,716 250 3,733 34

Malaysia 21,793 2.2 34 183 57 77,278 3,400 74,634 13

GDP does include foreign income. The measure you use can make a difference, espe-

cially when comparing countries with different patterns of international investment.

For example, Ford has a factory in Thailand. The GDP measure for Thailand would

include the profits from that factory because they were earned in that country. How-

ever, Ford is not a Thai firm and most of its profit will ultimately flow out of

Thailand. Thus, the Thai GNP would not include those profits. You should see that

using GDP income measures can give the impression that people in less-developed