Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

21. Developing Innovative
    Marketing Plans

Text © The McGraw−Hill

Companies, 2002

Developing Innovative Marketing Plans 633

Suggested Cases

17. Enviro Pure Water, Inc.


18. Plastic Master, Inc.


19. Expert Nursing Services, Inc.
    32. Lever, Ltd.
    34. Aluminum Basics Co.