Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

Back Matter Appendix B: Marketing

Arithmetic

© The McGraw−Hill

Companies, 2002

Appendix B

Marketing

Arithmetic

When You Finish This Appendix, You Should

1.Understand the components of an operat-

ing statement (profit and loss statement).

2.Know how to compute the stockturn rate.

3.Understand how operating ratios can help

analyze a business.

4.Understand how to calculate markups and

markdowns.

5.Understand how to calculate return on

investment (ROI) and return on assets (ROA).

6.Understand the important new terms

(shown in red).