Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

Back Matter Appendix C: Career

Planning Marketing

© The McGraw−Hill

Companies, 2002

Appendix C

Career

Planning in

Marketing

When You Finish This Appendix, You Should

1.Know that there is a job or a career for

you in marketing.

2.Know that marketing jobs can be reward-

ing, pay well, and offer opportunities for

growth.

3.Understand the difference between “peo-

ple-oriented” and “thing-oriented” jobs.

4.Know about the many marketing jobs you

can choose from.

5.Know some ways to use the Internet to

help with career planning.