Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

Back Matter Appendix C: Career

Planning Marketing

© The McGraw−Hill

Companies, 2002

Career Planning in Marketing 695

your job interviews. Remember, while all employers would like to hire a Superman

or a Wonder Woman, they are also impressed with candidates who know what they

want to do and are looking for a place where they can fit in and make a contribu-

tion. So planning a personal strategy and implementing it almost guarantee you’ll

do a better job of career planning, and this will help ensure that you reach your

own objectives, whatever they are.

Whether or not you decide to pursue a marketing career, the authors wish you

the best of luck in your search for a challenging and rewarding career, wherever

your interests and abilities may take you.