Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002
754
Notes
Chapter 1
1.Eric H. Shaw, “A Review of Empirical Studies of Aggregate Mar-
keting Costs and Productivity in the United States,” Journal of the
Academy of Marketing Science,Fall, 1990, pp. 285–92; Christopher H.
Lovelock and Charles B. Weinberg, Marketing for Public and Nonprofit
Managers(New York: John Wiley & Sons, 1984).
2.Gregory D. Upah and Richard E. Wokutch, “Assessing Social
Impacts of New Products: An Attempt to Operationalize the Macromar-
keting Concept,” Journal of Public Policy and Marketing4 (1985), pp.
166–78.
3.Malcolm P. McNair, “Marketing and the Social Challenge of Our
Times,” in A New Measure of Responsibility for Marketing,ed. Keith Cox
and Ben M. Enis (Chicago: American Marketing Association, 1968);
John W. Barnes, “Marketing Exchange Relationships, Transactions, and
Their Media,” Journal of the Academy of Marketing Science, Winter 1996,
pp. 79–80.
4.An American Marketing Association committee developed a simi-
lar—but more complicated—definition of marketing: “Marketing is the
process of planning and executing conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy
individual and organizational objectives.” See Marketing News,March 1,
1985, p. 1. See also Ernest F. Cooke, C. L. Abercrombie, and J. Michael
Rayburn, “Problems With the AMA’s New Definition of Marketing Offer
Opportunity to Develop an Even Better Definition,” Marketing Educator,
Spring 1986, p. 1ff.
5.George Fisk, “Editor’s Working Definition of Macromarketing,”
Journal of Macromarketing2, no. 1 (1982), pp. 3–4; Shelby D. Hunt and
John J. Burnett, “The Macromarketing/Micromarketing Dichotomy: A
Taxonomical Model,” Journal of Marketing,Summer 1982, pp. 11–26.
6.For an historical review of this topic see Robert W. Nason and
Phillip D. White, “The Visions of Charles C. Slater: Social Conse-
quences of Marketing,” Journal of Macromarketing1, no. 2 (1981), pp.
4–18.
7.“Russia’s Middle Class,” Business Week,October 16, 2000, pp.
78–85; “Capitalism in a Cold Climate,” Fortune, June 12, 2000, pp.
195–216; “Special Report: Europe Ten Years Later...,” Business Week,
November 8, 1999, pp. 56–88; “Glow Is Wearing Off in the East,” USA
Today, October 11, 1999, p. 1Aff.; “World Business: Ten Years Later,”
The Wall Street Journal Reports,September 27, 1999; “From Worry to
Worse: Revisiting a Family in Russia 7 Years Later,” The Wall Street Jour-
nal,September 28, 1998, p. A1ff.; “World Business: Playing the New
Europe,” The Wall Street Journal Reports,September 28, 1998. See also
Stanislaw Gajewski, “Consumer Behavior in Economics of Shortage,”
Journal of Business Research,January 1992, pp. 5–10; Krystyna Iwinska-
Knop, “Distribution as a Barrier to Application of Marketing in the
Centrally Planned Economy (Case Study of Poland),” Journal of Business
Research,January 1992, pp. 19–26; “Russia’s New Capitalism,” Business
Week,October 10, 1994, pp. 68–80.
8.Victor V. Cordell, “Effects of Public Policy on Marketing,” Journal
of Macromarketing,Spring 1993, pp. 20–32; James M. Carman and
Robert G. Harris, “Public Regulation of Marketing Activity, Part III: A
Typology of Regulatory Failures and Implications for Marketing and Pub-
lic Policy,” Journal of Macromarketing,Spring 1986, pp. 51–64.
9.“Is The Digital Divide a Problem or an Opportunity,” Business
Week(Special Section), December 18, 2000; “Global Capitalism: Can It
Be Made to Work Better?” Business Week,November 6, 2000, pp.
72–100; “It Takes a Cell Phone,” The Wall Street Journal,June 25, 1999,
p. B1ff.
10.“Who Will Profit from the Internet Agora?” Business Week E.Biz,
June 5, 2000, pp. EB56–74; “First E-Shopping, Now E-Swapping,” The
Wall Street Journal,January 17, 2000, p. B1ff.
11.Clifford J. Shultz and Anthony Pecotich, “Marketing and Develop-
ment in the Transition Economies of Southeast Asia: Policy Explication,
Assessment, and Implications,” Journal of Public Policy & Marketing,
Spring 1997, pp. 55–68; Charles R. Taylor and Glenn S. Omura, “An
Evaluation of Alternative Paradigms of Marketing and Economic Devel-
opment, Part 1,” Journal of Macromarketing,Fall 1994, pp. 6–20; Van R.
Wood and Scott J. Vitell, “Marketing and Economic Development:
Review, Synthesis and Evaluation,” Journal of Macromarketing6, no. 1
(1986), pp. 28–48.
12.“Making Sense of India,” Newsweek,August 4, 1997, pp. 41–46;
“In Rural India, Video Vans Sell Toothpaste and Shampoo,” The Wall
Street Journal,January 10, 1996, p. B1ff.
13.Available from World Wide Web: <http://www.odci.gov/
cia/publications/factbook/geos>; “A Shrinking Trade Gap Looks Good
Stateside,” Business Week,May 7, 2001, pp. 35–36; “U.S. Slowdown
Would Ripple around Globe,” USA Today, January 22, 2001, p. 1Bff.;
“American Economy Offers a Model Others Both Envy and Fear,” The
Wall Street Journal,January 18, 2001, p. A1ff.; “Exporting Management
Savvy,” The Wall Street Journal,October 24, 2000, p. B1ff.; “The Big
Myth about U.S. Manufacturing,” Fortune, October 2, 2000, pp.
244BB–PP; “This Trade Deficit Was Made in the U.S.A.,” The Wall
Street Journal,August 7, 2000, p. A1; “The Atlantic Century?” Business
Week,February 8, 1999, pp. 64–72; “Global Capitalism, R.I.P.?”
Newsweek, September 14, 1998, pp. 40–42; “A Whole New Wave of
Japanese Exports Is Headed Westward,” The Wall Street Journal,Novem-
ber 14, 1997, p. A1ff.; “Trade Wars Aside, U.S. and Europe Buy More of
Each Other’s Foods,” The Wall Street Journal,November 4, 1997, p. A1ff.;
“These Are the Good Old Days,” Fortune,June 9, 1997, pp. 74–87.
14.“Betting on Free Trade,” Business Week,April 23, 2001, pp. 60–62;
Saeed Samiee, “Globalization, Privatization, and Free Market Economy,”
Journal of the Academy of Marketing Science, Summer 2001, pp. 319–23.
15.“Ready to Burn Rubber in Russia,” Business Week,March 31, 1997,
pp. 52–53; “BMW, Mercedes, Rolls-Royce—Could This Be Russia?”
Business Week,August 2, 1993, p. 40.
16.“Tariffs Shield Some U.S. Products,” USA Today, May 6, 1999, p.
1Bff.
17.Available from World Wide Web: <http://www.barternews.
com>; and <http://www.cob.ohio-state.edu/citm/expa/countertrade.
html>; and <http://www.fita.org/ioma/countertrade.html>; Bureau of the
Census, Statistical Abstract of the United States 2000(Washington, DC:
U.S. Government Printing Office, 2001), pp. 821–56; Laura B. Forker,
“Internationalizing Procurement: Determinants of Countertrade Involve-
ment,” International Journal of Purchasing & Materials Management, Spring
1997, pp. 27–34; Aspy P. Palia and Peter W. Liesch, “Survey of Counter-
trade Practices in Australia,” Industrial Marketing Management, July 1997,
pp. 301–13; Dorothy A. Paun, Larry D. Compeau, and Dhruv Grewal,
“A Model of the Influence of Marketing Objectives on Pricing Strategies
in International Countertrade,” Journal of Public Policy & Marketing,
Spring 1997, pp. 69–82; Sam C. Okoroafo, “Implementing International
Countertrade: A Dyadic Approach,” Industrial Marketing Management,
July 1994, pp. 229–34; Abla M. Abdel-Latif and Jeffrey B. Nugent,
