Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 789W11C; “Pricey PT Cruisers Land NHTSA in Hot Water,” USA Today,
June 29, 2000, p. 8B; “Safety Testers Pay $20,000 Above Sticker for
Cruisers,” USA Today, May 25, 2000, p. 1B; “Chrysler PT Cruises by Fair
Pricing,” USA Today, May 22, 2000, p. 24A; “PT Cruiser Drives Some
Buyers Wild,” USA Today, May 16, 2000, p. 1Aff.; “Chrysler Hits Right
Buttons to Unveil Novel PT Cruiser,” Advertising Age, April 17, 2000, p.
73; “Hearst Designs Promotion for Chrysler’s PT Cruiser,” Advertising
Age, March 27, 2000, p. 20; “New Cruiser Stirs Beetle-Like Buzz,” USA
Today, March 17, 2000, p. 1Bff.; “EPA Labels PT Cruiser a Car, Creating
Potential Trouble for Some Auto Makers,” The Wall Street Journal,
March 3, 2000, p. A3; “Sampling: PT Barnstorm,” Brandweek, October
25, 1999, pp. 26–28.
2.“Wary Over Harry,” Brandweek, June 11, 2001, p. 1ff.; “Inside the
Halls of Hogwarts,” On Magazine, June 2001, pp. 74–75; “Harry Potter
and the Marketing Whiz-Kids,” Ad Age Global, March 2001, p. 5; “Potter
Fans Put Hex of a Boycott on Warner Bros.,” USA Today, February 22,
2001, p. 1D; “Warner Bros. Chooses Coke to Bestow Marketing Magic
on Harry Potter Film,” The Wall Street Journal,February 20, 2001, p.
A3ff.; “Transportation,” Business Week,January 8, 2001, P. 130; “Next
Up for Wizard Fans: Harry Potter and the Contested Domains,” The Wall
Street Journal,December 21, 2000, p. B1ff.; “Potter Cognoscenti All
Know a Muggle When They See One,” The Wall Street Journal,October
18, 2000, p. A1ff.; “Buzzmeisters of the Year,” Brandweek(Marketers of
the Year Special Issue), October 16, 2000, pp. M8–M18; “Harry Potter,
Meet ‘Ha-li Bo-te,’” The Wall Street Journal,September 21, 2000, p. B1ff.;
“Creative Coddling, Great Word of Mouth,” Business Week E.Biz, Sep-
tember 18, 2000; “Wizard of Marketing,” Business Week,July 24, 2000,
pp. 84–87; “Wizard for a Day: Now Young Muggles Act Out ‘Potter’
Online,” The Wall Street Journal,July 31, 2000, p. B1; “Marketers Count
on Potter Film for Golden Touch,” USA Today, July 18, 2000, p. 1Bff.;
“Web Booksellers Give Potter Fans Rush Delivery,” The Wall Street Jour-
nal,June 22, 2000, p. B1ff.; “Harry Potter and the Booksellers,” The Wall
Street Journal,June 16, 2000, p. B1ff.; “Mattel and Hasbro Get Licenses
for Harry Potter,” The Wall Street Journal,February 11, 2000, p. B6.
3.“Old-Fashioned PR Gives General Mills Advertising Bargains,”
The Wall Street Journal,March 20, 1997, p. A1ff.; “Name That Chintz!
How Shelter Magazines Boost Brands,” The Wall Street Journal,March
14, 1997, p. B1ff.; “Rosie and ‘Friends’ Make Drake’s Cakes a Star,” The
Wall Street Journal,February 10, 1997, p. B1ff.; “Toy Story: How Shrewd
Marketing Made Elmo a Hit,” The Wall Street Journal,December 16,
1996, p. B1ff.; “PR Shouldn’t Mean ‘Poor Relations,’ ” Industry Week,
February 3, 1992, p. 51; Siva K. Balasubramanian, “Beyond Advertising
and Publicity: Hybrid Messages and Public Policy Issues,” Journal of
Advertising, December 1994, pp. 29–46; Thomas H. Bivins, “Ethical
Implications of the Relationship of Purpose to Role and Function in
Public Relations,” Journal of Business Ethics,January, 1989, pp. 65–74.
4.“Small Wonder,” The Wall Street Journal,June 25, 2001, p. R;
“Minute Maid Opens Juicy Site to Promote New Drink,” Brandweek,
April 30, 2001, p. B; “PMA Reggie Awards 2001,” Brandweek(Supple-
ment), March 12, 2001, pp. R1–R22; “Mystery Shoppers,” American
Demographics, December 2000, pp. 41–43; “Sweet Deals,” Inc. Tech, No.
4, 2000, pp. 98–109; “Hot Wheels,” American Demographics, August
2000, pp. 48–49; “Calling All Car Worms,” Brandweek, March 6, 2000,
pp. 22–23; “Sharp Curves Ahead for Car Marketers,” Brandweek, January
3, 2000, pp. 18–19; “Talbots Mounting Its Biggest Integrated Marketing
Push,” Advertising Age,August 11, 1997, p. 29; “Olds’ Intrigue Stars in
Web Game Based on NBC TV Show,” Advertising Age,July 28, 1997, p.
16ff.; “Product Program Flea Control,” Advertising Age,Special Issue,
1997, p. E8; “Promotion Marketing,” Brandweek,March 4, 1996, pp.
22–26; J. R. Shannon, “The New Promotions Mix: A Proposed Para-
digm, Process, and Application,” Journal of Marketing Theory & Practice,
Winter 1996, pp. 56–68; Kathleen J. Kelly, “Integrated Marketing Com-
munication: Putting It Together & Making It Work,” Journal of the
Academy of Marketing Science, Winter 1997, pp. 83–85.
5.“High-Tech Branding: Pushing Digital PCS,” Brandweek,August 4,
1997, pp. 30–34; “Brand Builders: Delivery Guy Chic,” Brandweek,June30, 1997, pp. 18–19; “Eye-Catching Logos All Too Often Leave Fuzzy
Images in Minds of Consumers,” The Wall Street Journal,December 5,
1991, p. B1ff.; David I. Gilliland and Wesley J. Johnston, “Toward a
Model of Business-to-Business Marketing Communications Effects,”
Industrial Marketing Management, January 1997, pp. 15–29; Michel T.
Pham and Gita V. Johar, “Contingent Processes of Source Identifica-
tion,” Journal of Consumer Research, December 1997, pp. 249–65; Louisa
Ha and Barry R. Litman, “Does Advertising Clutter Have Diminishing
and Negative Returns?” Journal of Advertising, Spring 1997, pp. 31–42;
Barbara B. Stern, “A Revised Communication Model for Advertising:
Multiple Dimensions of the Source, the Message, and the Recipient,”
Journal of Advertising, June 1994, pp. 5–15; Ronald E. Dulek, John S.
Fielden, and John S. Hill, “International Communication: An Executive
Primer,” Business Horizons,January/February 1991, pp. 20–25; Kaylene
C. Williams, Rosann L. Spiro, and Leslie M. Fine, “The Customer-Sales-
person Dyad: An Interaction/Communication Model and Review,”
Journal of Personal Selling and Sales Management,Summer 1990, pp.
29–44; Susan Mitchell, “How to Talk to Young Adults,” American Demo-
graphics,April 1993, p. 50; Richard F. Beltramini and Edwin R. Stafford,
“Comprehension and Perceived Believability of Seals of Approval Infor-
mation in Advertising,” Journal of Advertising,September 1993, pp. 3–14;
Jacob Jacoby and Wayne D. Hoyer, “The Comprehension/Miscompre-
hension of Print Communication: Selected Findings,” Journal of
Consumer Research,March 1989, pp. 434–43.
6.“Good Housekeeping Unveils Web Site Review Program,”
Brandweek, May 29, 2000, p. 52; “Good Housekeeping to Offer ‘Seal’ to
Autos,” Advertising Age, June 29, 1998, p. 18; “Marketing in Which We
Bash a Baby Seal,” Fortune,September 8, 1997, p. 36ff; Jagdish Agrawal
and Wagner A. Kamakura, “The Economic Worth of Celebrity
Endorsers: An Event Study Analysis,” Journal of Marketing, July 1995, pp.
56–62; David J. Moore, John C. Mowen, and Richard Reardon, “Multi-
ple Sources in Advertising Appeals: When Product Endorsers Are Paid
by the Advertising Sponsor,” Journal of the Academy of Marketing Science,
Summer 1994, pp. 234–43.
7.“Global Branding: Same, But Different,” Brandweek, April 9, 2001,
p. 25; “When You Translate ‘Got Milk’ for Latinos, What Do You Get?”
The Wall Street Journal,June 3, 1999, p. A1ff.; “Cash, Cache, Cachet: All
3 Seem to Matter When You Buy a PC,” The Wall Street Journal,Decem-
ber 18, 1998, p. A1ff.; “Hey, #!@*% Amigo, Can You Translate the Word
‘Gaffe’?” The Wall Street Journal,July 8, 1996, p. B2; “Lost in Translation:
How to ‘Empower Women’ in Chinese,” The Wall Street Journal,Septem-
ber 13, 1994, p. A1ff.; “In World Cup Games, Words Get Lost and
Gained in Translation,” The Wall Street Journal,July 14, 1994, p. B1ff.;
“Too Many Computer Names Confuse Too Many Buyers,” The Wall
Street Journal,June 29, 1994, p. B1ff.; “Go Ask Alice,” Adweek,January
17, 1994, p. 32.
8.“The Corruption of TV Health News,” Business Week,February 28,
2000, pp. 66–68; “Collagen Corp.’s Video Uses News Format,” The Wall
Street Journal,”March 29, 1994, p. B8; “Totally Hidden Video,” Inside
PR,August 1990, pp. 11–13; “‘News’ Videos That Pitch Drugs Provoke
Outcry for Regulations,” The Wall Street Journal,February 8, 1990, p. B6;
Thomas H. Bivins, “Public Relations, Professionalism, and the Public
Interest,” Journal of Business Ethics,February 1993, pp. 117–26; Siva K.
Balasubramanian, “Beyond Advertising and Publicity: Hybrid Messages
and Public Policy Issues,” Journal of Advertising,December 1994, pp. 47–58.
9.“Escalade Got Game,” Advertising Age, June 11, 2001, p. 42; “All
Juiced Up,” American Demographics, January 2001, pp. 42–44; Albert
Schofield, “Alternative Reply Vehicles in Direct-Response Advertising,”
Journal of Advertising Research,September/October 1994, pp. 28–34. For
an electronic direct mail example, see “Web Slice,” Brandweek,May 26,
1997, pp. 22–23; Judy F. Davis, “Maintaining Customer Relationships
Through Effective Database Marketing: A Perspective for Small Retail-
ers,” Journal of Marketing Theory & Practice, Spring 1997, pp. 31–42;
Craig A. Conrad, “Response! The Complete Guide to Direct Market-
ing,” Journal of the Academy of Marketing Science, Winter 1998, pp. 70–71;
Kapil Bawa, “Influences on Consumer Response to Direct Mail Coupons: