Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Name Index © The McGraw−Hill
Companies, 2002I-2 Name Index
Choi, Thomas Y., 774
Chol Lee, 809
Chonko, Lawrence B., 777,
802, 804
Choudhry, Yusuf A., 823
Chowdhury, Jhinuk, 803
Christensen, Clayton M., 818
Chryssochoidis, George M.,
788
Chung, K. H., 770
Clair, Judith, 759
Clancy, Kevin J., 824
Clark, Terry, 757, 763, 823
Clarke, Madeleine, 770
Clewett, Richard M., 789
Clinton, Steven R., 792
Closs, David J., 792
Clow, Kenneth E., 761
Coates, Roland, 818
Cobb, Cathy J., 780
Cobb-Walgren, Cathy J., 781
Coe, Barbara J., 795, 818
Cohen, Dorothy, 765
Colavito, Ben, 737
Coleman, James E., 790, 794
Colletti, Jerome A., 802
Collins, Robert H., 819
Collis, David J., 761
Comer, James M., 775, 803
Commandeur, Harry, 787
Compeau, Larry D., 755, 813,
814, 821
Conant, Jeffrey S., 794, 819
Connor, Peter E., 817
Conrad, Craig A., 799
Cooke, Alan, 741
Cooke, Ernest F., 754
Cooper, Lee G., 784
Cooper, M. Bixby, 774, 788,
791
Cooper, Philip D., 780
Cooper, Robert G., 787
Cooper, Robert W., 774
Cooper, Robin, 819, 820
Cooper-Martin, Elizabeth, 760
Cordeiro, William P., 825
Cordell, Victor V., 754, 772
Corey, Bone, 783
Corey, Robert J., 783
Corfman, Kim P., 801
Costley, Carolyn, 805
Cote, Joseph A., 781
Coward, Derek W. F., 815
Cox, Amy E., 789
Cox, Anthony, 813
Cox, Dena, 813
Cox, Eli P. I., 825
Cox, Keith, 754
Cox, Reavis, 755
Coykendall, Deborah S., 797
Coyne, Kevin P., 758
Craig, Robert L., 806
Cravens, David W., 762, 802,
803
Crittenden, Victoria L., 820
Crittenden, William F., 792
Crane, Carol, 740
Cron, William L., 803, 813
Cronin, J. J., 818
Crowley, Ayn E., 794
Cucuzza, Thomas G., 820
Culpan, Refik, 822
Cunningham, W. P., 825
Cunnings, William, 773
Curhan, Ronald C., 811
Curkovic, Sime, 774
Curlo, Eleonora, 808
Curran, Catharine M., 759
Currim, I. S., 783
Cutler, Bob D., 804, 805
Cuts, Robert L., 814D’Alessandro, David F., 780
Daghfous, Naoufel, 772
Dahlstrom, Robert, 777, 793,
797
Dahringer, D., 767
Daley, James M., 793
Dalgic, Tevfik, 822
Dalrymple, Douglas J., 801
Danaher, Peter J., 779, 801
Dant, Rajiv P., 789, 797
Darden, William R., 794
Darley, William K., 764, 811
Darmon, Rene Y., 803, 814
Daugherty, Patricia J., 774, 794,
823
Davidow, William H., 820
Davidson, John R., 815
Davis, David A., 775, 792
Davis, Douglas D., 813
Davis, Duane L., 791
Davis, Edward W., 820
Davis, Joel J., 810
Davis, Judy F., 799
Davis, Steve, 817
Davis, Tim R. V., 777
Dawar, Niraj, 817
Dawson, Lyndon E., Jr., 757
Dawson, Scott, 782, 825
Day, Ellen, 774, 805
Day, George S., 756–759, 766,
775, 784
Deadrick, Diana L., 757
DeCarlo, Thomas E., 801
Dees, J. G., 757
Deighton, John, 762
Dekimpe, Marnik G., 811
de la Cruz, Peter L., 792
Delaney, Michael M., 776
Delener, Nejdet, 771
Deligonul, Z. S., 762
Dell, Michael, 30, 31
DelVecchio, Susan K., 803
De Rose, Louis J., 814
deRossi, Portia, 532
Desai, Preyas S., 817
Deshpande, Rohit, 777
De Vesconcellos, Jorge Alberto,
784
Dhar, Ravi, 772
Dhar, Sanjay K., 813
Diamond, William D., 814
Diaz, Fernando R., 768
Dickinson, John R., 788
Dickinson, Roger, 775
Dickson, John P., 794
Dickson, Peter R., 759, 812,
816, 817
Dillon, William R., 778, 779
Dion, Paul A., 775, 794, 803
Dishman, Paul, 802
Dixon, Donald F., 824
Dodge, H. R., 825
Dolan, Robert J., 816Dominguez, Luis V., 789
Doney, Patricia M., 774
Dong S. Cho, 792
Donovan, Robert J., 794
Donthu, Naveen, 781, 805
Dooley, Robert S., 788
Dorin, Patrick C., 794
Dorsch, Michael J., 774
Douglas, Susan P., 759
Dover, Philip A., 759
Dreher, Angelika, 760
Dreze, Xavier, 813
Droge, Cornelia L. M., 774, 792,
823
Drucker, Peter E., 760
Drumwright, Minette E., 773,
805
Duarte, Deborah, 778
Dubinsky, Alan J., 802, 803,
804
Dubow, Joel S., 759
Duck, Jeanie Daniel, 821
Duffy, Michael F., 810
Duhan, Dale F., 801
Dulek, Ronald E., 799
Duncan, Calvin P., 770
Duncan, Greg J., 772
Dunne, Patrick M., 819
du Plessis, Erik, 810
Duryea, Kevin, 731
Dwyer, F. Robert, 790
Dyer, Jeffrey H., 792Easterling, Debbie, 775, 803
Eastman, Jacqueline K., 801,
824
Eckel, Catherine C., 776
Eckley, Robert S., 780
Edell, Julie A., 770, 808
Edgett, Scott, 789
Edwards, Elizabeth A., 825
Egan, Colin, 789
Ehrenberg, A. S. C., 811
Eisenhardt, Kathleen M., 786
Ekstrom, Karin M., 771
Ellin, R. Susan, 809
Ellinger, Alexander E., 823
Elliott, Michael T., 770
Ellram, Lisa M., 773, 775, 792,
793
Elrod, Terry, 759
Elton, Jeffrey, 822
Emerson, Carol J., 792
Emmelhainz, Margaret A., 774
Engel, J. F., 811
Englis, Basil G., 772
Englund, Randy, 821
Enis, Ben M., 754, 766
Eovaldi, Thomas L., 764, 790,
814
Erdem, S. A., 800
Erickson, G. S., 764
Erramilli, Krishna, 823
Estelami, Hooman, 816
Etgar, Michael, 790
Ettenson, Richard, 776
Etzel, Michael J., 823
Evans, Philip B., 777
Evans, Richard H., 821
Evers, Philip T., 792Faes, W., 780
Fahey, Liam, 819, 822
Farrell, Mark A., 774
Farris, Paul W., 801, 805
Fattah, Hassan, 772
Fawcett, Stanley E., 784, 820
Fearon, Harold E., 773
Fein, Adam J., 790
Felder, R. B., 793
Ferguson, Wade, 773, 794
Fern, Edward F., 774, 805
Fielder, John S., 799
File, Karen Maru, 759
Filiatrault, Pierre, 801, 818
Fine, Leslie M., 799, 803
Finley, Terence, 793
Finn, David W., 818
Firtle, Neil H., 778, 779
Fisher, Marshall L., 821
Fisher, Robert J., 789, 801, 819
Fisk, George, 754
Fisk, Raymond P., 778
Fites, Donald V., 789
Fitzgerald, Paula, 783
Fitzsimons, Gavan J., 770
Flaherty, Theresa B., 774
Flaig, L. Scott, 820
Flaschner, Alan, 788
Fleenor, C. P., 813
Fleming, Hans, 735
Flint, Daniel J., 792
Flynn, Leisa R., 801
Foegen, Joseph H., 818
Foer, Albert A., 825
Fogg, C. Davis, 816
Folk, Karl, 804
Foo N. Ho, 797
Foots, Steve, 758
Ford, Gary T., 783
Ford, John B., 803
Ford, Neil M., 802
Foreman, George, 169
Forker, Laura B., 755
Fornell, Claes, 823
Foroughi, Abbas, 776
Forrest, P. J., 810
Fost, Don, 769
Fox, Christine M., 778
Fox, Richard J., 806
Foxman, Ellen R., 771, 826
Fraedrich, John Paul, 797
Francese, Peter K., 768
Francois, Pierre, 811
Frank, Garry L., 774
Frank, Stephen E., 812
Franke, George R., 808
Frankenberger, Kristina D., 770,
817
Frazier, Gary L., 790, 791, 813
Fredenberger, Bill, 824
Freeman, Liz, 818
Freiden, J. B., 785
French, Michael T., 821
French, Warren A., 777, 780
Frey, Don, 788
Frey, William H., 769
Friedman, Hershey H., 759
Friedman, Linda W., 759
Friendly, Ian, 155
Fritzsche, David J., 757
Frost, Nancy A., 781
Fryxell, Gerald E., 788
Fuerst, Judith A., 793