Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Name Index © The McGraw−Hill
Companies, 2002Name Index I-3Fuller, Donald A., 764, 816
Fuller, J. B., 792
Fullerton, Sam, 825
Funkhouser, G. R., 789
Fustenberg, Frank F., Jr., 768Gabel, Joan T. A., 764
Gabriel-Ritter, Angelika, 760
Gajewski, Stanislaw, 754
Galbraith, Craig S., 821
Galbraith, John Kenneth, 824
Gandhi, Nimish, 777
Ganesan, Shankar, 775
Garbarino, Ellen C., 770
Gardial, Sarah Fisher, 773
Gardiner, Lorraine R., 820
Gardyn, Rebecca, 765, 767,
769, 772
Garrett, Tony, 788
Gaski, John F., 823
Gassenheimer, Jule B., 790
Gatignon, Hubert, 761
Gaudard, Marie, 818
Geissler, Gary L., 806
Gelb, Betsy D., 756, 804
Gelb, Gabriel M., 756
Genestre, Alain, 771
Geng Cui, 769, 770
Georgoff, D. M., 822
Ger, Guliz, 824
Germain, Richard, 792
Ghallagalla, Goutam, 803
Ghingold, Morry, 774
Ghosh, Shikhar, 778
Gibbons, Jim, 798
Gibson, Brian J., 793
Gilbert, Faye W., 792
Gilliland, David I., 799
Gilly, Mary C., 771, 800, 824
Gilmore, James H., 820
Ginter, James L., 759
Giunipero, Larry C., 773
Glassman, Myron, 757, 821
Glazer, Rashi, 763
Glover, Donald R., 811
Gobe, Marc, 780
Godfrey, Michael R., 792
Goebel, Daniel J., 818
Goffin, Keith, 787
Golden, James E., 787, 821
Golder, Peter N., 784
Goldman, Arieh, 797
Goldman, Debra, 772
Goldsmith, Ronald E., 772, 773,
785, 801
Golleher, James, 780
Goodhardt, G. J., 811
Goodstein, Ronald C., 770, 783
Gopalakrishna, Srinath, 811
Gorchels, Linda, 787
Gordon, Mary Ellen, 800
Gottliebsen, Robert, 773
Gouillart, Francis J., 756, 824
Gounaris, Spiros P., 756
Gourville, John T., 816
Govindarajan, Vijay, 820
Graber, Don R., 787
Graham, John L., 771, 772,
780, 787, 804
Graham, Judy F., 811
Granbois, Donald H., 773, 801
Grant, Alan W. H., 757Grant, Ken, 804
Granzin, Kent L., 782
Grashof, J. J., 819
Grashof, John F., 819
Gray, Manual, 719
Graziano, Karen A., 762
Greco, Alan J., 807
Green, Kathy E., 778
Greene, C. Scott, 757
Greene, Richard, 789
Greer, Thomas V., 787
Gregan-Paxton, Jennifer, 770
Gregory, Gary D., 772
Greis, Noel P., 792
Gremler, Dwayne D., 779
Gresham, Alicia B., 792
Grewal, Dhruv, 755, 805, 813,
814, 816
Grewal, Diana S., 814
Grewal, Rajdeep, 762, 775
Griffin, Abbie, 788
Griffith, David A., 809
Griffith, David E., 816
Griggs, Ken, 821
Grimm, Curtis M., 792
Gropper, Melissa T., 818
Gross, Andrew, 777
Grove, Stephen J., 778
Gruca, Thomas S., 761
Gruen, Thomas W., 756
Guinn, Thomas C. O., 824
Gulas, Charles S., 764
Gulbro, Robert, 776
Gultinan, Joseph P., 814
Gundlach, Gregory T., 764, 790,
814
Gupta, Sunil, 811
Gupta, Susan F., 802
Gurhan, Zeynep, 824Ha, Louisa, 799
Haar, Jerry, 822
Haddix, Anne, 760
Hagel, John I., 777
Hague, Stephen, 809
Hakansson, Hakan, 774
Haksever, Cengiz, 818
Haley, Eric, 804, 805
Haley, Russell I., 759
Hall, Nora, 736
Hall, Patricia K., 780
Halliday, Amy L., 786
Hameri, Ari-Pekka, 787
Hamilton, J. B. I., 804
Hammond, Janice H., 821
Handfield, Robert B., 774, 787
Hanna, Nessim, 817
Hansen, Scott W., 823
Hanson, David P., 771
Harding, David, 782
Harding, Forrost E., 792
Hardy, Kenneth G., 775
Harrell, Gilbert D., 801
Harris, Brian F., 782
Harris, Robert G., 754
Harrison, T. P., 792
Harrison-Walker, L. J., 800
Harryson, Sigvald J., 784
Hart, H. S., 770
Hart, Susan, 788
Hartley, Janet L., 774
Hartley, Steven W., 774Harvey, Jean, 818
Harvey, Michael G., 766, 780,
808, 819
Hasey, Loretta M., 794
Haspeslagh, Philippe, 766
Hasty, Ronald W., 768, 780,
795
Hatten, Mary L., 816
Haulman, Clyde A., 824
Hauser, John R., 779
Haverty, John L., 762
Hawes, Jon M., 804
Hawker, Norman W., 815
Hawkins, Scott A., 770
Hayes, H. Michael, 774
Hayes, Michael, 779
Hayes, Robert H., 820
Haytko, Diana L., 785, 805
Heath, Rebecca Piirto, 771,
772, 817
Heide, Jan B., 790, 806
Heineke, John M., 797
Helgesen, Thorolf, 809
Helgeson, James G., 814
Helper, Susan, 819
Hemphill, Thomas A., 764, 824
Henderson, Pamela W., 781, 794
Hennig-Thurau, Thorsten, 823
Herbig, Paul A., 771, 774, 776,
780, 787, 797, 802
Herche, Joel, 776
Herndon, Jill B., 797
Herschel, Michael S., 802
Hershauer, James C., 776
Hertenstein, Julie H., 819
Herzlinger, Regina E., 824
Heslop, Louise A., 822
Hewa, Molly A., 818
Hildebrandt, Lutz, 817
Hill, Donna J., 823
Hill, John S., 777, 799, 809
Hill, Ronald P., 824
Hilton, Andrew, 759
Hirschman, Elizabeth C., 806
Hise, Richard T., 803
Hlavacek, James D., 789
Hoch, Stephen J., 770, 813
Hoffman, Donna L., 800
Hoffman, Richard C., 797
Hogan, John, 759
Holbert, Neil B., 822
Holbrook, Morris B., 811
Holden, Alfred C., 777
Hollander, Stanley C., 775
Holmes, John H., 810
Holt, Charles A., 813
Homer, Pamela, 771
Honeycutt, Earl D., 774, 803
Honomichl, Jack J., 779
Hooley, Graham J., 801
Hopkins, Robert K., 817
Horridge, Patricia E., 772
Hosseini, Jamshid C., 759
Houston, David, 734
Houston, Franklin S., 756
Houston, Mark B., 758
Hoy, Mariea G., 804
Hoyer, Wayne D., 772, 780,
799, 809
Huang, Eng, 718
Hudson, Elania J., 779
Huhmann, Bruce A., 808
Hult, G. T. M., 792, 818Hultink, Erik J., 788
Hummond, Kathy, 811
Hung, C. L., 801
Hunt, James B., 803
Hunt, Kenneth A., 814
Hunt, Shelby D., 754, 759, 764,
777
Hunter, Gray, 728
Hurley, Robert F., 818
Hyman, Michael R., 757
Hyung-Shik Jung, 801Iansiti, Marco, 786
Imada, Sharon J., 794
Ingene, Charles A., 797
Ingram, Thomas, 765
Innis, Daniel E., 783
Irby, Dimples, 793
Iveson, Jon L., 791
Iwinska-Knop, Krystyna, 754
Iyer, Gopalkrishnan R., 763Jackman, James M., 800
Jackson, Barbara P., 816
Jackson, Candice E., 819
Jackson, Donald W., 811
Jackson, Ralph W., 780
Jacobson, Robert, 761
Jacoby, Jacob, 799
Jaesung Cha, 823
Jain, Subhash C., 812
Janiszewski, Chris, 796
Jasper, C. R., 796
Javalgi, Rajshekhar G., 803,
804, 805
Jaworski, Bernard J., 756, 779,
803, 819
Jeen-Su Lim, 770, 820
Jennings, Marianne M., 776
Joachimsthaler, Erich, 781
Johanson, Jan, 774
Johansson, Johny K., 804
Johar, Gita V., 799
John, Deborah R., 770, 781
Johnson, Bruce, 774
Johnson, Denise M., 764
Johnson, Jean L., 790
Johnson, Lester W., 809, 823
Johnson, Michael D., 779, 823
Johnson, P. F., 773, 820
Johnson, Rebecca, 448, 449
Johnson, Scott D., 801
Johnston, Timothy C., 818
Johnston, Wesley J., 799
Joiner, Christopher, 781
Jolson, Marvin A., 802, 803,
804, 814, 816
Jones, Frank D., 816
Jones, Kent, 764
Jones, Michael H., 780
Jones, Russell W., 757
Jones, Thomas O., 824
Joseph, Kissan, 803
Joyce, Mary L., 816
Judge, William Q., 788
Juran, Joseph M., 779Kahle, Lynn R., 771
Kahn, Kenneth B., 793, 820
Kalafatis, Stavros P., 759