Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Name Index © The McGraw−Hill
Companies, 2002I-4 Name Index
Kalapurakal, Rosemary, 816
Kalwani, Manohar U., 803
Kamakura, Wagner A., 799
Kamins, Michael A., 781, 784,
787, 804
Kaminski, Peter F., 821
Kanso, Ali, 809
Kaplan, Robert S., 819, 820
Kapur, Gour M., 786
Karlsson, Christer, 787
Karr, Mary, 812
Kasarda, John D., 792
Kashani, Kamran, 766, 809
Kasouf, Chickery J., 792
Kassarjian, Harold H., 771, 817
Kassaye, W. W., 807
Katrichis, Jerome M., 773
Katsikeas, Constantine S., 822
Kaufmann, Patrick J., 797, 814
Kavanoor, Sukumar, 805
Kaynak, Erdener, 824
Kaynama, Shohreh A., 757
Keane, John G., 779
Keaveney, Susan M., 814
Keep, William W., 762, 775
Keil, Sev K., 760
Keiningham, Timothy L., 818
Keith, Janet E., 811
Kellaris, James J., 777
Keller, Kevin Lane, 781
Keller, Scott B., 783
Kelley, Scott W., 774, 808, 818
Kelly, Kathleen J., 799
Kemp, Deborah J., 814
Kemp, Robert A., 774
Kendall, David L., 821
Kenderdine, James M., 797
Kennedy, Ellen J., 757
Kenny, David, 781
Kent, John L., 792
Kerin, Roger, 800
Khan, Shahid, 198
Khanna, Tarun, 767
Kiecker, Pamela, 772
Kiely, Thomas, 762, 778, 820
Kilbourne, William E., 825
Kilcoyne, Paula, 826
Kilsheimer, J. C., 785
Kim, Chung K., 770
Kim, John, 770
Kim, W. C., 757
King, Karen W., 806
King, Karen Whitehill, 810
Kinnear, T. C., 811
Kirby, Patrick N., 817
Klee, Alexander, 823
Kleimenhagen, Arno, 773
Klemz, Bruce R., 762
Kline, Barbara, 774
Knouse, Stephen B., 803
Koenig, Sue, 720
Koh, Anthony C., 822
Kohli, Ajay K., 756, 773, 774,
779
Kohli, Chiranjeev, 761, 809
Kohn, Jonathan W., 792
Kohrken, Kent H., 816
Kolhi, Ajay K., 803
Konijnendijk, Paul A., 820
Kopp, Robert J., 811
Kopp, Steven W., 800
Korgaonkar, Pradeep K., 766,
795, 802
Kortge, G. Dean, 816, 817
Kotabe, Masaaki, 804, 822
Kramer, Hugh E., 802
Krapfel, Robert E., 802
Krebs, Michelle, 767
Krieger, Ruth H., 780
Krishna, A., 811
Krishna, Manish (Manny), 726
Krishnamurthi, Lakshman, 816
Krishnan, H. Shanker, 819
Krishnan, R., 816
Kucukemiroglu, Orsay, 824
Kulchitsky, Jack D., 775
Kumar, Nirmalaya, 804
Kurczak, Susan, 732
Kyj, Myroslaw J., 762LaBahn, Douglas W., 809
La Barbera, Priscilla A., 824
Lackman, Conway L., 771
Laczniak, Gene R., 757, 825
Laczniak, Russell N., 801
LaFief, William C., 818
LaFleur, Elizabeth K., 810
Lafontaine, Francine, 797
LaForge, Raymond W., 802
Lahey, Anita, 794
Lahti, W. G., 777
Lambe, C. J., 802
Lambert, Douglas M., 793, 802,
803, 819, 820
Lambkin, Mary, 784
Lan, P. N. R., 796
Lanasa, John M., 771
Landry, Mike, 783
Langerak, Fred, 787
Langley, C. J., 792
Lantz, Garold, 817
Laric, Michael B., 812
Laroche, Michael, 770
Larsen, Trina L., 789
Larson, Jan, 768
Larson, Paul D., 775, 793
Lascu, Dana-Nicoleta, 759
Lassar, Walfried M., 780, 790
LaTour, Michael, 760
Lawrence, Paul, 822
Lawton, Leigh, 757
Layton, Roger A., 755
Leardi, Monica, 811
Lee, Ju Yung, 770
Lee, Jungki, 794
Lee, Stephen S. G., 776
Leenders, Michiel R., 773, 820
Lehmann, Donald R., 779, 801
Lehmann, R., 823
Leigh, James H., 808
Leone, Robert P., 798, 806
Leong, Siew M., 804
Letscher, Martin G., 785
Leuthesser, Lance, 761
Leventhal, Richard C., 781
Levine, Edward H., 780
Levitt, T., 761
Levitt, Theodore, 809
Levy, David T., 817
Levy, Michael, 800, 803
Lewin, Jeffrey E., 773
Lewis, Ira, 793
Li, Zhan G., 789
Li-Pheng Khoo, 776
Licata, Jane W., 817Lichtenstein, Donald R., 811
Lichtenthal, David, 756, 804
Lieb, Robert C., 792
Liesch, Peter W., 755
Liker, Jeffrey K., 787
Lilien, Gary L., 811
Lilly, Bryan, 786
Lim, Jong W., 811
Lin, Carolyn A., 808
Linder, B. J., 814
Linneman, Robert E., 759
Litman, Barry R., 799
Locander, William B., 788, 818
Lodish, Leonard M., 778
Lohtia, Ritu, 798
Loken, Barbara, 781
Longfellow, Timothy, 818
Lovelock, Christopher H., 754,
780
Low, Brian K. H., 775
Lowrey, Tina M., 773
Luce, Mary F., 770
Luerhman, Timothy A., 813
Lumpkin, James R., 789, 804
Lund, Daulatram, 755, 776
Lundin, Jean, 794
Lusch, R. F., 757, 818
Lusch, Robert F., 790, 797
Lynch, James E., 801
Lynch, John, 796
Lynch, Maureen E., 794
Lynch, Robert Porter, 822
Lynn, Frank, 789
Lynn, Gary S., 787
Lysonski, Steve, 810Mabert, Vincent A., 821
McAfee, Bruce, 821
McAfee, R. B., 757
Macan, Sandi, 824
McCann, J. M., 777
McCarthy, E. Jerome, 779, 819
MacCormack, Alan, 786
McCracken, Gail K., 774
McCracken, Grant, 772
McCuistion, Tommy J., 789
McCullough, Jamie, 730
McDaniel, Steve, 792
McDonald, William J., 778
McDonough, Edward, 762
MacDuffie, John P., 819
MacEvoy, Bruce, 801
McFarlan, W. Warren, 818
McGee, Gail W., 774
McGinnis, Michael A., 792
McGrath, Rita G., 758, 822
McInnes, William, 755
MacInnis, Michael, 822
McIntyre, Shelby H., 797, 821
McKinnon, Sharon M., 819
Macklin, M. C., 770
MacLachlan, Douglas L., 794
MacMillan, Ian C., 758, 822
McMurry, Christine, 816
McNair, Malcolm P., 754
McNeill, Phil, 727
McNeilly, Kevin M., 793, 803
McSweeney, Frances K., 770
McWilliams, Robert D., 773
Madden, Thomas J., 778, 779
Magnan, Gregory M., 784
Magrath, Allan J., 775, 797, 802Magretta, Joan, 756
Mahaffie, John B., 821
Mahajan, J., 820
Mahajan, Vijay, 766, 784
Maheswaran, Durairaj, 772
Malehorn, Jack, 818
Malhotra, Naresh K., 777
Malone, Michael S., 820
Maltz, Arnold B., 794
Maltz, Elliot, 819
Manaresi, Angelo, 797
Mandelbaum, Avi, 787
Manderino, Sophia, 717
Manning, Kenneth C., 805, 824
Manssen, L. Brent, 804
March, Artemis, 788
March, Robert M., 773
Mark, Jonathan, 781
Markham, Stephen K., 788
Marks, Lawrence J., 806
Marmorstein, Howard, 802
Marn, Michael V., 812
Marshall, Carolyn, 757
Marshall, Greg W., 818
Martin, Claude R., Jr., 811
Martin, Mary C., 810
Martin, Warren S., 818
Martin, Wendy K., 818
Martinez, Myra, 734
Maruca, Regina Fazio, 756,
786, 822
Mascarenhas, Oswald A., 755
Matejka, Ken, 802
Matson, Eric, 813
Matthyssens, P., 780
Mattson, Melvin R., 773
Mauborgne, Renee, 757
Maurer, Virginia G., 826
Mauritson, Rebecca F., 819
Maute, Manfred F., 788
Mayer, Morris, 794
Mazis, Michael B., 823
Mazumdar, Tridib, 816, 817,
822
Mead, R., 772
Mehr, Patrick R., 798
Menezes, M. A. J., 783
Menguc, Bulent, 804
Menon, Ajay, 779, 825
Menon, Anil, 825
Mentzer, John T., 777, 790,
793, 820
Meredith, Jack R., 780
Mergenhagen, Paula, 787
Merrill, Cristina, 769
Merrill, Gregory B., 821
Mertzer, John T., 792
Messinger, Paul R., 789
Meuter, Matthew L., 796
Meyers, Patricia W., 821
Michaels, Ronald E., 803
Michell, Paul C. N., 784
Miesing, Paul, 757
Milberg, Sandra J., 783
Miles, Morgan P., 773, 804
Milewicz, John, 821
Miller, Annetta, 771
Miller, Chip E., 780, 796
Miller, Christopher M., 821
Miller, Darryl W., 806
Miller, Gina L., 777
Miller, Larry L., 814
Miller, Shirley Jo, 775