Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Name Index © The McGraw−Hill
Companies, 2002Name Index I-5Miller, Stephen W., 786
Milne, George R., 800, 825
Miniard, Paul W., 824
Minor, Michael S., 824
Miracle, Gordon E., 804
Mitchell, Paul C. N., 809
Mitchell, Susan, 767, 799
Mittal, Banwari, 755, 780
Mittal, Vikas, 756, 770
Mittelstaedt, J., 782
Mittelstaedt, Robert A., 771, 789
Moe, Wendy W., 783
Mogelonsky, Marcia, 782
Mohr, Jakki J., 789
Mohr, Lois A., 780, 818
Mohr-Jackson, Iris, 818
Moller, Claus, 823
Moncrief, William C., 804
Monroe, K. M., 817
Monroe, Kent B., 816, 817
Montgomery, Cynthia A., 761,
819
Montoya-Weiss, Mitzi M., 787
Moody, Carlisle E., Jr., 824
Moon, Mark A., 802
Mooradian, Todd A., 771
Moore, David J., 799
Moore, David L., 773
Moore, Ellen M., 783
Moore, William L., 786
Moorman, Christine, 777, 783
Morales, Ann C., 764
Morash, Edward A., 791, 792
Morgan, Fred W., 824
Morgan, Neil A., 779
Morgan, Neil M., 822
Morgan, Robert E., 822
Morgan, Robert M., 757, 759
Morgan, Timothy, 724
Moriarty, Rowland T., Jr., 774
Morone, Joseph G., 787
Morris, David J., Jr., 761
Morris, Michael H., 791, 813,
816
Morrison, Alan, 764
Morrison, Margaret, 806
Morton, Jackson, 778
Morwitz, Vicki G., 770
Moschis, George P., 769
Mosier, Gregory C., 800
Motley, Carol M., 769, 801
Mowen, John C., 799
Mueller, Barbara, 808
Muhlbacher, Hans, 760, 767
Mulhern, Francis J., 806, 813
Munch, James M., 772, 824,
825
Mundy, Ray A., 793
Mungale, Amitabh, 782
Munilla, Linda S., 773
Murdick, R. G., 822
Murff, Elizabeth J. T., 825
Murphy, P. E., 757, 766
Murphy, Patrick E., 768, 790,
825
Murphy, Paul R., 793
Murphy, William H., 787
Murray, Keith B., 766
Murray, Noel M., 808
Murray, Sandra B., 808
Murry, John P., 806
Myers, Gerry, 765
Myers, James H., 772Nagle, Thomas T., 816
Naidu, G. M., 773, 822
Nakata, Cheryl, 787
Nan Zhou, 804
Nanda, Ashish, 822
Narasimhan, Chakravarthi,
816
Narasimhan, Ram, 773
Narayanan, Sunder, 824
Narus, James A., 780
Narver, John C., 756
Nash, Edward L., 789
Nash, Henry W., 804
Nason, Robert W., 754
Naumann, Earl, 773
Nelson, James C., 793
Neslin, Scott A., 816
Ness, Joseph A., 820
Netemeyer, Richard G., 811
Nevett, Terence, 805
Nevin, John R., 789, 813
Newman, Richard G., 774
Nguyen, Vien, 787
Nibbs, Avril, 793
Nihtila, Jukka, 787
Nill, Alexander, 782
Niraj, Rakesh, 792
Nitse, Philip S., 802
Noel, Noel M., 817
Noori, A. Hamid, 775
Norek, Christopher D., 795
Novak, Thomas P., 800
Novick, Judith A., 793
Nowak, Linda I., 777
Nugent, Jeffrey B., 755O’Boyle, Edward J., 757
O’Connor, Marcus, 821
O’Conor, J., 792
O’Hara, Bradley S., 797
O’Hare, William, 769
O’Neal, Charles R., 791, 792
O’Neil, Brian F., 791
Obermeyer, Walter R., 821
Odabasi, Yavuz, 824
Oetomo, Djoko S., 804
Ohmae, Kenichi, 822
Okonkwo, Patrick A., 817
Okoroafo, Sam C., 755, 822
Oliver, Richard L., 794, 803
Oliver, Richard W., 806
Olsen, Janeen E., 782
Olsen, Rasmus F., 775
Olshavsky, Richard W., 770,
772, 773
Olson, Eric M., 821, 824
Olson, Erik L., 808
Olson, Jeanne, 783
Olver, James M., 771
Omura, Glenn S., 754, 762
Ormsby, Joseph G., 792
Ortiz-Buonafina, Marta, 822
Ortmeyer, Gwendolyn K., 814
Ostas, Daniel T., 814, 817
Osterhus, Thomas L., 764
Otnes, Cele, 773
Ottum, Brian D., 786
Ovans, Andrea, 817
Ownbey, Shiretta F., 772
Ozment, John, 791Padgett, Daniel T., 813
Page, Harry R., 773
Page, Thomas J., 808
Palan, Kay M., 771, 772
Palepu, Krishna, 767
Palia, Aspy P., 755
Palumbo, Frederick, 780
Panitz, Eric, 765
Parasuraman, A., 756, 771,
779, 780, 819, 824
Parcells, Mark, 745
Pardo, Catherine, 802
Parker, Philip, 817
Parker, Richard, 789
Parks, Bill, 819
Parrella, Adilson, 802
Parrish, Jean, 776
Parry, Mark E., 787, 801, 805
Parsons, Amy L., 808
Paswan, Audhesh K., 797, 808
Patterson, Larry T., 805
Patterson, Paul G., 823
Patton, W. E. I., 773
Paul, Pamela, 767
Paulson, Albert S., 787
Paun, Dorothy A., 755, 817
Payne, John W., 808
Pechmann, Cornelia, 759
Pecotich, Anthony, 754
Peelen, Ed, 787
Pehrson, John D., 810
Peisch, Richard, 820
Pelton, Lou E., 789, 790
Penenberg, Adam L., 762
Percival, Edward, 784
Perdue, Barbara C., 774
Perdue, Frank, 401
Pereira, Arun J. A., 777
Perkins, William C., 776
Perreault, William D., Jr., 774,
777, 791, 803, 823
Pesch, Michael J., 820
Peterson, Robert A., 762, 803
Petrof, John V., 772, 775
Petroshius, S., 817
Petrucelli, Paul J., 783
Petty, Ross D., 810
Pham, Michel T., 799
Phillips, Barbara J., 824
Piercy, Nigel F., 779, 819
Pieters, Rik, 770
Pine, B. Joseph, 820
Pinkerton, Richard L., 814
Pirog, Stephen F. I., 771
Pisano, Gary P., 820
Pisharodi, R. Mohan, 792
Pitt, Leyland F., 800, 807
Pitts, Robert E., 760
Plank, Richard E., 776, 786
Polegato, Rosemary, 771
Polk, Robert, 786
Pollay, Richard W., 760
Ponzurick, Thomas G., 774
Popper, Edward T., 766, 784
Porter, Michael E., 758, 819
Posch, Robert J., Jr., 790
Powers, Thomas L., 789, 816,
823
Pozen, Robert C., 819
Pragman, Claudia H., 792
Prasad, V. K., 773
Premeaux, Shane R., 793
Preston, Ivan L., 810Price, Linda L., 801
Priddle, John, 825
Prince, Russ Alan, 759
Proble, John F., 797
Prosser, Elise K., 781
Pullins, Ellen P., 803
Punj, Girish, 760
Puri, Joe, 803
Puri, S. Joe, 802
Purk, Mary E., 813
Pusateri, Michael A., 802
Putler, Daniel S., 817Quelch, John A., 781, 782, 822
Quinn, Peter, 784Ragatz, Gary L., 787
Raguraman, K., 793
Rahtz, Don R., 773
Raj, S. P., 816
Rajendran, K. N., 817
Ram, S., 801
Ramaswamy, Venkatram, 761,
811
Ramirez, Gabriel G., 819
Ramsay, John, 775
Ramsey, Rosemary P., 775
Randall, Hugh L., 792
Rangan, V. K., 792
Rao, Akshay R., 772
Rao, C. P., 759, 823
Rao, Kant, 793
Rappaport, Alfred, 812
Ratneshwar, S., 759
Rauch, Richard A., 795
Rawlinson, R., 792
Ray, Michael L., 758
Rayburn, J. Michael, 754
Raymond, Joan, 769
Raymond, Mary Anne, 757, 811
Raynor, Michael E., 759
Rayport, Jeffrey F., 777, 787
Reardon, James, 780, 795
Reardon, Richard, 799
Reddy, Venkateshwar K., 824
Reibstein, David J., 761
Reichheld, Frederick F., 824
Reid, David A., 786, 820
Reid, Edward L., 803
Reid, Leonard N., 806, 810
Reidenbach, R. Eric, 810, 824
Remus, William, 821
Reve, Torger, 790
Reynolds, Alan, 813
Reynolds, Kristy E., 794
Reynolds, William H., 772
Rich, Gregory A., 803
Richards, Jef I., 764
Richman, Tom, 802
Ridnour, Rick E., 789
Ries, Al, 760
Rindfleisch, Aric, 790
Rinehart, Lloyd M., 791
Rink, David R., 774, 784, 821
Rinne, Heikki J., 767
Ripley, Louise, 809
Robben, Henry S., 788
Roberts, James A., 825
Roberts, Scott D., 770
Robertson, Thomas S., 771,
772, 803, 817