Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Name Index © The McGraw−Hill
Companies, 2002Robicheaux, Robert A., 790, 822
Robin, Donald P., 810, 824
Robinson, K. L., 778
Robles, Fernando, 760
Rodgers, Willard, 772
Roe, Justin, 822
Roering, Kenneth J., 766
Roger, E. M., 773
Rogers, Dale S., 794
Rogers, Everett M., 801
Rogers, Jean L., 806
Rogers, Martha, 808
Rollins, Kevin, 818
Roma, Gianpaolo, 818
Romer, Kevin, 758
Rook, Dennis W., 780
Rosbergen, Edward, 770
Rose, Randall L., 824
Rosen, Dennis L., 772
Rosenau, Milton D., 779
Rosenbaum, Lisa, 798
Rosenbloom, Bert, 789
Rosiello, Robert L., 812
Roslow, Sydney, 772
Ross, John K., III, 805
Ross, William T., 770
Roth, Martin S., 781
Rothe, James T., 766, 819
Roy, Marren J., 826
Ruble, Cynthia A., 781
Ruekert, Robert W., 756, 758
Ruiming Liu, 817
Ruppentha, Karl M., 793
Russ, Frederick A., 791, 803
Russell, Gregory R., 773
Russell, Steve, 732
Russo, J. E., 783
Rust, Roland T., 794, 801, 806,
816, 818
Ruthstrom, Carl R., 802
Rylander, David, 790
Sager, Jeffrey K., 803
Saghafi, Massoud M., 777
Sahay, Arvind, 822
Sahlman, William A., 822
Samiee, Saeed, 754, 797, 812
Samli, A. C., 774
Samuels, Jeffery M., 781
Samuels, Linda B., 781
Sanchez, Melita, 724
Sandler, Dennis M., 808
Sandretto, Michael J., 819
Sands, Saul, 790
Sandy, William, 822
Sarathy, Ravi, 760
Saren, Michael, 819
Sarin, Sharad, 786
Sashittal, Hemant C., 818
Sasser, W. E., 824
Sauers, Daniel A., 803
Savach, Richard F., 821
Savage, Allan H., 814
Savitt, Ronald, 796
Scammon, Debra L., 764, 787,
790, 814
Scannell, Thomas V., 787
Schary, Philip B., 791
Schatzel, Kim, 762
Schellinck, Douglas A., 822
Schilit, W. Keith, 819
Schindler, Robert M., 817
Schleicher, Tara J., 764
Schlesinger, Leonard A., 757
Schmenner, Roger W., 820, 821
Schmidt, Jeffrey B., 773, 787,
819
Schnaars, Steven P., 814
Schofield, Albert, 810
Schroder, Bill, 774
Schroeder, Roger G., 820
Schul, Patrick L., 789, 803
Schuster, Camille P., 822
Schwepker, Charles H., 782
Schwerer, Elizabeth, 787
Scott, Stan, 773
Sen, Subrata K., 816
Sengupta, Jaideep, 770
Sengupta, Sanjit, 802, 804
Seonsu Lee, 797
Sequeira, Ian K., 811
Sethuraman, R., 782
Severin, Valerie, 797
Shank, John K., 820
Shanklin, William L., 809
Shannon, J. R., 799
Shansby, J. Gary, 760
Shao, Alan T., 809
Shaoming Zou, 822
Shapiro, Benson P., 792, 816,
817
Shapiro, Stanley J., 755
Sharma, Arun, 775, 789, 802,
803
Sharma, Subhash, 784, 819
Shaw, Eric H., 754, 771
Sheehan, Kim Bartel, 807
Sheffet, Mary Jane, 771, 790,
800, 814
Shepherd, C. David, 804
Sherman, Lee, 807
Sherman, Steven J., 772
Sherry, John F., Jr., 772
Shervani, Tasadduq A., 803, 819
Sheth, Jagdish N., 775
Shim, Jae K., 820
Shim, Soyeon, 768
Shipley, David, 789
Shipp, Shannon H., 762
Shiv, Baba, 808
Shocker, Allan D., 759
Shoemaker, F., 773, 801
Shoemaker, R. W., 811
Shrum, L. J., 773, 824
Shugan, Steven M., 816
Shulman, Robert S., 824
Shultz, Clifford J., 754
Shuptrine, F. Kelly, 783
Siddarth, S., 760
Siegel, Joel G., 820
Siegel, Michael, 760
Siegel, Mo and Peggy, 700
Siferd, Sue P., 775, 792
Sikri, Saameer, 804
Silverblatt, Ronnie, 766
Silverglade, Bruce A., 783
Silverman, Jeff, 51– 53
Simons, Robert, 818
Simonson, Alexander, 810, 811
Simonson, Itamar, 782
Sindhav, Birud, 796
Singh, Jagdip, 824
Singhapakdi, Anusom, 755
Sink, Harry L., 792, 793
Sinkula, James M., 777Sirgy, M. Joseph, 770
Sivakumar, K., 787, 811, 816,
822
Skinner, Steven J., 778
Skipper, Robert, 757
Skitmore, Martin, 817
Slater, Stanley F., 756, 777, 824
Smallwood, John E., 821
Smart, Denise T., 794
Smeeding, Timothy M., 772
Smeltzer, Larry R., 775, 776
Smith, Daniel C., 802
Smith, David K., Jr., 766
Smith, Ellen Reid, 777
Smith, Frank E., 780
Smith, Gerald E., 757
Smith, J. Brock, 773
Smith, Kirk, 780
Smith, Kirk H., 808
Smith, N. Craig, 760, 814
Smith, Robert E., 811
Smith, Samuel V., 756
Smith, Sheldon R., 820
Smythe, Michael R., 803
Snow, Charles C., 824
Snyder, Nancy, 778
Sohi, Ravipreet S., 775, 802
Solano-Mendez, Roberto, 794
Soley, Lawrence C., 806
Solomon, Michael R., 772
Song, X. M., 787, 819
Souder, William E., 788
Spangenberg, Eric R., 794
Sparks, John R., 777
Spears, Nancy, 811
Speck, Paul S., 770
Speh, Thomas W., 793
Spekman, Robert E., 774, 791,
802
Spinello, Richard A., 813
Spiro, Rosann L., 799, 802, 803
Spotts, Harlan E., 808
Spreng, Richard A., 773, 823
Spriggs, Mark T., 813
Srinivasan, Kannan, 817
Srinivasan, Srini S., 806, 811
Sriram, Ven, 776
Srivastava, Rajendra K., 759,
819
Stafford, Edwin R., 799
Stafford, Marla R., 805
Stam, Antonie, 820
Stank, Theodore P., 774, 794,
823
Stanley, Linda L., 820
Stanton, John L., Jr., 759
Stapinski, Helene, 769
Staples, William A., 768
Stassen, Robert E., 789
Stathakopoulos, Vlasis, 803,
819
Steilen, Charles, 809
Steinman, Christine, 756
Stephenson, P. Ronald, 813
Sterling, Jay U., 819, 820
Stern, Barbara B., 770, 799,
808, 810
Stern, Louis W., 790, 814
Stern, W., 764
Stevens, Carl G., 803
Stevenson, William B., 824
Stewart, David W., 760, 825
Stickney, Thomas A., 804I-6 Name Index
Stiving, Mark, 817
Stock, James R., 793
Stokes, Sara L., 825
Strahle, William M., 802, 803
Strang, Roger A., 782
Strong, James T., 804
Stratton, Harry, 701
Strutton, David, 789, 790, 803,
804, 822
Stump, Rodney L., 776
Sturdivant, Frederick D., 756,
824
Stutts, Mary Ann, 805
Sudharshan, D., 761
Sudman, Seymour, 777
Sujan, Harish, 804
Suk-ching Ho, 823
Sullivan, Josh, 723
Suro, Roberto, 769
Suss, Warren H., 776
Suter, Tracy A., 816
Sutton, William A., 757
Sviokla, J. J., 792
Swagler, Roger, 764
Swan, John E., 774, 784, 823
Swartz, Teresa A., 818
Swayne, Linda E., 807
Swenseth, Scott R., 792
Swenson, Michael J., 802
Swift, Cathy Owens, 775
Swinyard, William R., 767
Swire, Donald J., 766
Szymanski, David M., 784, 804,
812, 823Talalayevsky, Alexander, 793
Talpade, Salil, 771
Tankersley, Clint, 818
Tanner, John F., Jr., 777, 789,
803, 804
Tansey, Richard, 757
Tansuhaj, Patriya S., 771
Tarpey, L. X., Sr., 815
Tat, Peter K., 814
Tauber, Edward M., 780
Tax, Stephen S., 823, 824
Taylor, Charles R., 754, 770,
804, 806
Taylor, Jim, 816
Taylor, John C., 806
Taylor, Ronald E., 804
Taylor, Shirley, 818
Taylor, Steven A., 818
Taylor, William C., 819
Tellis, Gerard J., 784, 810, 812,
817
Tham, Leng L., 804
Theus, Kathryn T., 808
Thomas, Robert E., 826
Thomchick, Evelyn A., 798
Thompson, Craig J., 785, 806
Thompson, Laurence A., 821
Thorelli, Hans B., 801
Thwaites, Des, 758
Tice, Thomas E., 803
Tighe, Gary, 819
Tikoo, Surinder, 797
Toh, Rex S., 813
Tomsen, Russell J., 824
Tor, Shu B., 776
Toynbee, Arnold J., 824
Trapp, Bart M., 816