Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Name Index © The McGraw−Hill
Companies, 2002Name Index I-7Trappey, Charles, 824
Trawick, I. Fredrick, 774
Trenton, Jeannie, 721
Tripp, Carolyn, 805
Trout, Jack, 760
Troy, Lisa C., 784
Tsalikis, John, 757
Tucker, Marvin W., 775, 792
Tung Zong Chang, 817
Turley, L. W., 808
Turley, Larry, 703
Tzokas, Nikolaos, 819Ulrich, Dave, 821
Upah, Gregory D., 754
Upton, David M., 819
Urban, Glen L., 779
Urbany, Joel E., 812, 816
Ursic, Michael L., 814
Utter, Deborah, 777, 801Vaccaro, Joseph P., 814
Vaccaro, Valerie L., 763, 814
Valency, Aharon, 790
Van Doren, Doris C., 758, 804
Van Horn, Mike, 822
Varadarajan, P. Rajan, 757, 811,
812
Varki, Sajeev, 794
Varvoglis, Fanis, 777
Vega, Gina, 755
Vega, Tomas, 777
Velliquette, Anne M., 783
Venkatesan, Mark, 773
Venkatesan, Ravi, 820
Venkatesh, R., 774
Venkatraman, Meera P., 801
Veryzer, Robert W., 784
Vesey, Joseph T., 786
Vickery, Shawnee K., 792Victor, Bart, 820
Virum, Helge, 792
Vishwanath, Vijay, 781
Viswanathan, Madhubalan, 821
Vitell, Scott J., 754, 825
Vlachoutsicos, Charalambos,
822
Vogt, Judith F., 773
von Hippel, Eric, 787Wacker, Watts, 816
Wagenheim, George D., 791
Wagner, Janet, 774, 776
Wagner, William B., 780, 820
Waguespack, Blaise J., 780
Waldrop, Judith, 771, 813
Walker, Orville C., Jr., 758, 789
Walley, Keith, 758
Walters, Jessica, 739
Walters, Rockney, 786, 801
Walton, Sam, 364
Wansink, Brian, 758, 783, 786
Warren, Wendy L., 803
Warshaw, M. R., 811
Washburn, Stewart A., 819
Wasti, S. N., 787
Waters, Cathy, 804
Watson, Richard T., 800, 807
Webster, D. Robert, 822
Webster, Frederick E., Jr., 756,
789, 824
Webster, John, 800
Wedel, Michel, 770
Weekly, James K., 813
Weeks, William A., 802, 803,
804
Weems, M. Marshall, 818
Wei-Na Lee, 808
Weigand, Robert E., 775
Weilbaker, Dan C., 802
Weinberg, Bruce D., 779Weinberg, Charles B., 754
Weinberger, Marc G., 808
Weiser, Charles R., 756
Weiss, Doyle L., 810
Weitz, Barton A., 769, 804
Wellner, Alison Stein, 768, 769,
771
Wells, W. D., 771
Wensley, Robin, 758
Werner, Ray O., 765
West, Douglas C., 801, 809
Westbrook, Kevin W., 776
Weymes, Ed, 819
White, C. H., 793
White, D. Steven, 798
White, Phillip D., 754
Wilby, Carolyn P., 788
Wilcox, James B., 801, 813
Wildt, Albert R., 817
Wilemon, David, 818, 822
Wilkes, Robert E., 771
Williams, Jerome D., 811
Williams, Kaylene C., 799
Williams, Lisa R., 792, 793
Williamson, Peter J., 761, 822
Wills, James R., 774
Wilson, David T., 756
Wilson, Elizabeth J., 762, 789,
817
Wilson, R. D., 804, 808
Wilson, Timothy L., 780
Wiman, Alan R., 817
Wind, Yoram, 766
Winer, Russell S., 759, 817
Winick, Bernard S., 804
Winter, Frederick W., 759
Wiseman, Frederick, 778
Witkowski, Terrence H., 824
Wogalter, Michael S., 825
Wokutch, Richard E., 754
Wolfinbarger, Mary F., 771, 800
Wolk, Harry I., 819Wong, Veronica, 788
Woo, Carolyn Y., 761
Wood, Van R., 754
Woods, L. S., 784
Woods, Tiger, 164
Woodside, Arch G., 762, 789
Workman, John P., Jr., 788
Wotruba, Thomas R., 802
Wren, Brent M., 803
Wright, Linda B., 824
Wujin Chu, 789, 792
Wurster, Thomas S., 777
Wyner, Gordon A., 816Yadav, Manjit S., 817
Yale, Laura J., 771, 824
Yammarino, Francis J., 803
Yavas, Ugur, 771
Yeh, Emerald, 816
Yong Zhang, 804
Yoo S. Yang, 798
Young, Joyce A., 792
Young, Murray, 809
Young, Richard R., 793Zahorik, Anthony J., 818
Zahra, Shaker A., 762
Zaichkowsky, Judith Lynne,
771, 772, 773
Zaltman, Gerald, 774, 777
Zandpour, Fred, 808
Zeithaml, Timothy L., 818
Zeithaml, Valarie A., 756, 771,
780, 817, 824
Ziesing, Lucinda, 700
Zinkhan, George M., 811
Zinszer, Paul, 794
Zirger, B. J., 775
Zoltners, Andris A., 804