“Capitalism is the almighty operating
system of our lives - ecologically, psycho-
logically and geopolitically and in just
about every way it runs the show. [...]
So here’s the big question: can we the
people - civil society - take charge? Can
we rewrite the capitalist code? [...] can
we turn capitalism into an open source
design project and make it more sustain-
able and responsible to our and future
generation’s needs?”
In culture jamming magazine Adbusters the discussion rages about how
to rewrite the code of society’s capitalist operating system in new ways
(Adbusters 2006). Their Antipreneur initiative is a sustainable response to
conventional entrepreneurship, highlighting social values while still addressing
market economy solutions. This would be considered a “sell-out” accord-
ing to classical counterculture methods. Instead it can be seen as a type of
“hacking”. A perspective on society where one aims to “plug-in” to change
what is wrong rather than “drop out” in protest.