Slow and Steady Wins the Race is a New York based label
that transposes the high-priced avant-garde and the trickle down
basics into a new realm of fashion. The label presents bimonthly a
clothing diary or collections of ideas with the aim to advance a more
democratic dissemination, promotion and appreciation of clothing.
For every new line a limited edition is produced of a hundred copies,
all reasonably priced and aimed to promote the idea of a democratic
and grass-roots distribution of a slower fashion. This is done by
materializing unique ideas that are themselves timeless comments on
the fashion race.
“Balenciaga-Gucci bag”, A hyperbolic combo of two of the iconic
handbags, made from canvas (left)
“Kraft Carrier” in tobacco suede (middle)
“Bodega Bag” in black leather (right)
The Kraft Carrier and Bodega Bag are generic grocery and market
bags executed in fine leathers for live object oxymorons.“The Folded Arms Shirt”, a reinterpretation of the standard white
shirt silhouette (opposite)This type of product transformation can be an example of a
hacking tactic turned back into a classic product economy. It plays
brilliantly with fashion codes, encourages intervention by revealing
a simple way of craft intrusion in fashion. But it does not offer any
further tools for participation on the playground it presents.