intended, evaluating the effectiveness of the content and creating and updating
content. Digital signage systems require a commitment of resources to create
and manage the content. A digital signage project should not be undertaken
until one understands the ongoing needs of the system, some of which can
be handled by a third party.
Using Digital Signage
Digital signage can be used to inform, entertain, communicate, advertise, and
enhance people’s overall experience in the building. Digital signage uses will
vary according to building type. A few examples are shown in Table 8-1.
Table 8-1 Uses of Digital Signage by Building Type
Education Business
n Class schedule
n Campus television network
n Registration and orientation
information
n Schools news and weather
announcements
n Local event calendars
n Media retrieval for
education
n Distance learning
n Employee recognition
n Executive communications
n Service and product training
n Company news
n Performance and quality control
statistics
n Announcements, holiday and special
events information
n Conference room scheduling
Government Healthcare
n Public notices
n Emergency alerts and
information
n Weather and news
n Meeting room schedules
n Way finding
n Communications to
geographically dispersed
government departments
n Training
n Way finding
n Patient queue information
n News and weather
n Healthcare information for patients
n Directories
n Staff training
n Communications to geographically
dispersed healthcare organizations
100 Smart Building Systems for Architects, Owners, and Builders