buying a vision for the future and a car that not
only looked good but performed well, too.
And it didn’t take long until Tesla took it to the
next level, opening their first factory back in
2010, taking over the reins of the operating
GM/Toyota plant following General Motors’
bankruptcy, overnight changing the fortunes
of Tesla and offering endless manufacturing
potential that it continues to use today through
manufacturing right in the United States.
By 2012, Tesla launched the Model S, which
really turned heads. The car was clean and
cutting-edge, and where the Roadster showed
that the company could do fast, the Model S
demonstrated Tesla’s commitment to design
and luxury. But with so many new EVs entering
the market, where would consumers charge
them? Shortly after the launch of the Model S,
Tesla launched the Supercharger network, a
proprietary fast-charging network that’s now
spread across North America, Europe, and
China, allowing owners to road trip beyond
their usual EV range and setting a standard
for the wider industry. Although other
manufacturers have tried to launch their own
proprietary technology, Musk has confirmed
that several manufacturers are now using the
Supercharger network as part of their fleet,
unlocking an additional revenue stream for
the company and encouraging Tesla to further
expand the reach of its charging network as we
enter into a new generation of EVs.
Though it would be impossible to break down
every element of Tesla’s success so far, we have to
give a nod to the Model X, which was revealed to
much fanfare, with its “falcon wing” doors serving