- know the rUleS
Familiarize yourself with the “Distributor Weight Loss Challenge Rules and Guidelines” (located at the end of
this section) and the “Weight Loss Challenge Participation Agreement” (located in the “Registration Handouts
for Week 1” at the end of Section Three). - reSearch, find and SecUre a location
Look for a place with tables, chairs and, ideally, a kitchen setup where teas, shakes and samples can be
prepared. Aim for a professional, yet fun, boardroom-type, face-to-face setting. Find a place where you will
have enough room to start and grow. You might try a church, library, office space, community center, etc.
(with permission).
Although you might be able to secure such a space for free, be prepared to pay a fee. A reasonable price
range for this type of facility is between $25 to $75 per week. - pick a Start date for yoUr weight loSS challenge
- advertiSe
Begin advertising the week prior to the scheduled class start date.
Create your advertising plan:
ad slicks. Select the main newspaper/periodical that people receive in the area where you plan on having the
classes. One large ad (½-page display) that runs once is better than a small classified ad that runs multiple days.
Use the approved ad slicks available to you. (For downloadable ad slicks, go to MyHerbalife.com Tools &
Training Business Business Methods Daily Methods of Operation (DMOs) Weight Loss Challenge.)
full-page flyers.With permission, distribute or display flyers at businesses within the vicinity of the class
location. (For downloadable flyers, go to the “Weight Loss Challenge” section of MyHerbalife.com [see
location above].)
word of mouth.Use the “Who do you know?” approach. Also, talk to people who live in the area where
the class will be held.
have your guests invite their own.Invite existing customers who live in the area where the class
will be held, and ask them to invite guests. This is one of the best ways to bring people in!
(note:The results of your advertising will vary, depending on the newspaper or other media chosen, geographical
location, size of ad, etc.) - prepare for the phone to ring!
Make sure you’re already familiar with the phone scripts in Section Two of this manual, and take care of the
following before advertising:
outgoing voice mail message.Use the phone script in Section Two as a guide to recording this
message. It should include the phone number for your direct-line or toll-free phone number.
Script for answering calls live or for doing callbacks to preregister people.
registration list.Be ready to start a list of everyone interested in taking the course. - prepare for the weight loSS challenge
- See “Section Three: Getting Ready for Class” for details on setting up for your classes.
SECTION ONE: Setting Up for a Successful Class
STARTING OUT