Expected utility and mean-variance criterion 52The mean-variance criterion used in the Markowitz model can be reconciled with the expected utility approach in either of two waysusing aquadratic utility function, orassumingnormal returns.Quadratic utility functionUtility reaches a maximum at somewealth level and then declines.As your wealth level increases,your willingness to take on riskdecreases.Normal returnsRecall that empirical results reveal that returns aren’t normaldistributed!Single-period random cash
flows: Utility theory