124 Dieting
losing large amounts of weight, they also run ones which offer “How to
lose those extra pounds for summer,” and “Clothes feeling tight? Lose excess
weight quickly and now.” The Bikini Diet(Earle, 1995) says that “the aim
of the bikini diet is for you to lose a stone this summer” ( p. 7); “Weight
Watchers” reported that their members have been getting increasingly
Figure 7.1 “Diets work.” (Source: Advertising Archives.)
Image not available in the electronic edition