164 PRESENTWORTH ANALYSIS
SOLUTION.
It is easiest to calculate the yearly net revenue per unit before building the spreadsheet shown in
Figure 5-5. Those values are the yearly price minus the $120 of costs, which equals $80, $80,
$60, $40, and $20.
FIGURE 5-5 Present worth of a new product.
Summary
Present worth analysis is suitable for almost any economic analysis problem. But it is
particularly desirable when we wish to know the present worth of future costs and benefits.
And we frequently want to know the valuetoday of such things as income-producingassets,
stocks, and bonds.
For present worth analysis, the proper economic criteria are:
Fixed input
Fixed output
Neither input nor
output is fixed
Maximize the PW of benefits
Minimize the PW of costs
Maximize (PW of benefits- PW of costs)
or, more simply stated:
Maximize NPW
To make valid comparisons, we need to analyze each alternative in a problem over the same
analysis period or planning horizon. If the alternatives do not have equal lives, some
technique must be used to achieve a common analysis period. One method is to select an
of Alternative Lives Analysis Period a Common Multiple
is to select an analysis period and then compute end-of-analysis-period salvage values for
the alternatives.
Capitalized cost is the present worth of cost for an infinite analysis period(n=00).
Whenn= 00, the fundamental relationship isA=i P.Some form of this equation is used
whenever there is a problem with an infinite analysis period.
The numerous assumptions routinely made in solving economic analysis problems
include the following.
-- ----
A B C D E
1 12% i
(^2) Net Cash
(^3) Year Sales (M) Revenue Flow ($M)
4 0 -300
5 1 1.2^8096
6 2 3.5 80 280
7 3 7 60 420
8 4 5 40 200
9 5 3 20 60
(^10) D4+NPV(Al,D5:D9)= $469 Million