PC Magazine - USA (2022-01)

(Antfer) #1

7KHPRVWYDOXDEOHGDWDDQGVWLOOWKHPRVWUHDGLO\
DYDLODEOHLV¿UVWSHUVRQGDWDZKLFKLVEDVLF
GHPRJUDSKLFDQGSXUFKDVLQJGDWDUHWDLOHUVFDQFROOHFW
RQWKHLURZQXVLQJWRROVVXFKDVVXUYH\VRQWKHLU
ZHEVLWHVUHVSRQVHVWRHPDLOPDUNHWLQJFDPSDLJQVDQG
NHHSLQJFORVHWDEVRQEX\HUV¶SXUFKDVLQJKLVWRULHV


%XWHYHQWKRXJKOHJLVODWLRQOLNHWKHHQHUDO'DWD
3URWHFWLRQ5HJXODWLRQ
'35 KDVSXWDFULPSLQGDWD
EURNHUVEODWDQWO\VHOOLQJHYHQPRUHGHWDLOHGGDWDWR
DQ\RQHZLWKDFUHGLWFDUGDIHZVOLJKWO\PRUHLQVLGLRXV
ZD\VDUHVWLOOOHIWIRUHYHQVPDOOUHWDLOHUVWREROVWHUWKHLU
FXVWRPHUGDWDVWRUHV7KHPRVWSRSXODUE\IDULVVRFLDO
PHGLDPDUNHWLQJ


,W¶VDOOGRQHVLPSO\E\DGYHUWLVLQJHVSHFLDOO\RQ
)DFHERRNDFFRUGLQJWRWKH6N\QRYDVWXG\7KDW¶V
EHFDXVHDGVSXUFKDVHGRQVRFLDOPHGLDVLWHVJRWKURXJK
DQHOHFWURQLFELGGLQJSURFHVV7KLVLVFRPSOHWHO\
DXWRPDWHGDQGFRQVLVWVRIFRPSDULQJWZRVLGHV2QRQH
VLGHDGEX\HUVSURYLGHGHWDLOHGSDUDPHWHUVRIWKHNLQGV
RISHRSOHWRZKRPWKH\ZDQWWKHLUDGVVHUYHG2QWKH
RWKHUVLGHLVZKDWWKHVRFLDOPHGLDVLWHNQRZVDERXWLWV
XVHUV:KLFKLVDELJQDVW\WXEEULPPLQJZLWKELWVDQG
E\WHVRISHUVRQDOGDWD


Marketers
across the
spectrum are
putting
personalization
at the forefront
of 2022’s
to-do list.
Free download pdf