compensate and retain human capital in the shape of the talented individuals
they need who can drive a global organization that is both responsive to its
customers and ‘the burgeoning opportunities of technology’. They have also to
consider how the social capital of the organization – the ways in which people
interact – can be developed. Importantly, organizations have to focus on organi-
zational capital – the knowledge they own and how it should be managed.
● Change, change and more change – the greatest challenge companies face is
adjusting to – indeed, embracing – non-stop change. They must be able to ‘learn
rapidly and continuously, and take on new strategic imperatives faster and more
comfortably’.
Human resource management ❚ 27