Though there’s no doubting Steve Jobs
personiied Apple and forged a way forward
for the Cupertino company, the past decade
has still been illed with incredible highs. Ten
years on from the death of the founder, it’s time
to consider what the technology giant might
have done diferently under an extended Jobs
leadership, and what Apple can still learn.
APPLE UNDER JOBS
Steve Jobs’ impact on Apple and its success have
been well documented over the past decade,
and today the entrepreneur is rightly revered
as something of an icon. Deined as one of the
greatest inventors of the last century, Steve
Jobs was the powerhouse behind the original
Macintosh back in 1948, the irst consumer
computer with a graphical user interface.
Although the idea didn’t originate with Jobs,
he managed to pack ideas and concepts from
researchers into a revolutionary computer,
adding a few touches of his own. Typography on
screen can also be credited to Jobs. Whilst it was
never his original intention to ofer users the
ability to add multiple fonts to their operating
systems, he took a course in calligraphy at
college “because he was bored,” and thus added
the option to display multiple fonts on the Mac.
And how can we forget the mouse? Again,
though Jobs didn’t invent the mouse as such,
he helped to develop the one-button mouse for
the original Macintosh, which ofered a much
simpler user experience than the mice he’d
worked with during a visit to Xerox PARC. Years
on from the original mouse, he developed the
Mighty Mouse and Magic Mouse, now iconic
mice that are used by millions of professionals,
students, and consumers worldwide.