United Nations Plaza, which became another sensational success,
critically and personally.
Maybe I thrive on challenges, but the most significant chal-
lenges are the ones you give to yourself. I don’t need to impress any-
one at this point, but I do need to satisfy my own goals and ideals.
For example, The Trump Hotel Collection has taken The Trump
Organization international in a short amount of time. It was a nat-
ural extension of our brand in the luxury sector of the hotel in-
dustry, and Donald Jr., Ivanka, and Eric have taken the concept
worldwide. It has been exciting to see the growth and success of
this collection, and it didn’t happen because I was already satisfied
with my achievements. I didn’t put a limit on my own horizons.
Don’t ever think you’ve done it all already or that you’ve done
your best. That’s just a shortcut to undermining your own poten-
tial. Unless you’ve already kicked the bucket, there’s still a lot more
you can do. We’ve all been around know-it-alls who remind me
of the cynics who know the price of everything and the value of
nothing. Avoid that trap by realizing your own potential and the
intrinsic value of things, including your own efforts to make the day
a great one for yourself—and others.
One task assignment on The Apprenticehad the teams giving a
techno expo for senior citizens. Part of the theme was to give back,
so the assignment was given at Trump Place on the Hudson River,
where I have donated a large park to the city of New York. As a
reward, in keeping with our theme of giving back, the winning
team went to a children’s hospital to give presents and spend some
time with the kids. Afterwards, the team members commented that
while working with the seniors was a high, seeing the smiles on
the children was the bonus. They’d been allowed to better their
best effort, and their sincerity was obvious. Everyone had a great
day. So do more, be more, give more—and everyone will benefit.
DONALD J. TRUMP