This mixed-use concept was obviously a winner, so I developed
the idea further and then took it worldwide. The strategy has
worked, and we now have a Trump Hotel Collection that en-
compasses the world. I had always known the Trump brand would
go global—at the right time.
You can apply that to your own life, career, and business as well.
Look into the future a bit. Take the time to move yourself forward.
If the indications are there, put in the extra effort to make some-
thing good even better, or bigger, or both.That’s thinking big, and
I’m no stranger to that concept and you shouldn’t be either. I’ve
had enough success to know that it works.
The past few years of my life have been busier than they’ve
ever been. Everything has escalated, and it’s been demanding—
but exciting. But I’ve also been preparing for it for a long time.
I’m used to working hard, and therefore I’m used to expecting re-
sults. Some people call it luck, but like Ben Franklin said, diligence
has something to do with it, too.
For example, if you’ve been working toward something for
five years, I’d say you have a goal in mind. You’ve probably focused
on that goal. Hopefully, you’ve been diligent in pursuing it. If your
work pays off, which it most likely will, people might say you’re
just lucky. Maybe so, because you’re lucky enough to have the
brains to work hard!
When I’m writing a book, which seems to be most of the time
these days, I will spend up to seven or eight months putting to-
gether notes, collecting articles, dictating stories and ideas before
I even begin to actually put it all together. It’s a long process, and it
requires patience and perseverance to see it through to the fin-
ished product. I will admit that sometimes I wonder if it’s worth
it, because it’s not an easy endeavor. But when the book is done, it’s
a great feeling. It’s an accomplishment that has taken painstaking
time. People won’t see the work that goes into a book, but any-
DONALD J. TRUMP