cohesive body of work. I could not imagine being any
happier. I truly had no idea how much the housing
would complete my vision. When we were done I was
amazed as the housing pulled everything together.The process of working with a custom book builder is defi-
nitely collaboration between two talents, each of whom has a
perspective on the book that they bring to the party.
Karineh continues, “Scott worked closely with Selina and I,
and he was able to see the vision we were creating for my book.
Keeping that vision in mind, Scott provided us with samples of
fabrics and leather from many suppliers to help us decide
which was right for the book! The housing was the final touch
for my portfolio and it is unique to my vision. The response to
the book has been amazing.”
Clearly, building a book to envy, one that will sell, is a
commitment. It is also an experience that many photographers
have described as difficult, trying, enlightening, uplifting, and
inspiring. Not all creatives are brave, bold, and committed.
There really are not many who will build from the inside out,
not a lot who will create the visual and then house with the
personality of the work in mind. These folks, those that choose
to build a book this way, will be rewarded with a complete body
of work that is indeed a physical expression of who they are as
talent beings. These photographers will succeed in building
the tool that will sell their work. Will you be one of these
brave souls?CHAPTER18 / BUILDING APRINTBOOK TOENVYChapter 18.qxd 6/27/07 9:05 PM Page 117