How to Succeed in Commercial Photography : Insights From a Leading Consultant

(Ron) #1
market: the ones that say “editorial is dead” and “ nobody buys
good creative,” the naysayers that are quick to say “buyers never
see photographers.”
Tom shows us that it can be done and he shows us how to
do it. He is committed to holding himself to a higher standard.
His willingness to fully commit financially and emotionally to
an intelligent marketing effort and a spirit that is honest and
relentless is nothing short of inspirational. Tom is already a
success in my eyes, and if he keeps up this pace, buyers will be
lining up in spades.

CHAPTER28 / A SUCCESSSTORY

Chapter 28.qxd 6/25/07 7:26 AM Page 175

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