How to Succeed in Commercial Photography : Insights From a Leading Consultant

time on assignments, 30 percent shooting stock/

personal work, and 30 percent of my time marketing

and handling back-end office tasks.

Results are what everyone is looking for. In order to gauge

success, you need to know what your goal is upon commencement

of your program. Zave is clear about his accomplishments.

Now, four years after repositioning and consistently

following my plan, I have a profitable business. This is

during one of the worst of economic times in a third-

tier market. Had I not been consistent with my efforts,

I never would have achieved profitability and would

have closed shop long ago.

For me success is doing the work I like with people

I enjoy and leading a comfortable lifestyle. I sleep very

well at night.

PART5 / PERSISTANCE

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