than concentrated energy yet delivers much value. Let your
clients know that they are important to you. Make sure they
know that they have been heard. Repeat information back to
them. Be present at all times. Today multitasking is a way of life.
Don’t let it be your way when working with clients.
Review all information before writing a bid. Don’t leave
anything out or assume anything. Once a bid is accepted,
review all possible variables. See if any change has been made.
Write an assignment confirmation form based on all the new
relevant facts. Send it before the shoot.
When you are with your clients, don’t take phone calls. Shut
your cell phone off during shoots and focus on the task at hand.
Deliver projects on time, on budget, on message. Invoice based
on the assignment form, and if you need to go over budget,
inform your client directly and immediately as you see the need.
Call the client after the shoot. Make sure the client is happy
with the results.
If a client does not call back, don’t hound them, simply let
it be and know that they know you checked in.
Live the fact that clients are important to you. Your service
commitment to your clients, to their needs, is a big part of the
value that you bring to a project.
Forget the presents, the tickets to the hockey game and
ballet.
Bring on the service, combined with your vision, and watch
the client list grow!CHAPTER4 / THESERVICECOMPONENTChapter 04.qxd 7/3/07 12:22 PM Page 29