A consultant is a guide, a coach. Consultants give guidance,
and it is up to the photographer to use the advice or not.
A great consultant can provide excellent counsel consistently,
but if a photographer does not do the work the consultant is
suggesting, progress will not happen.
If you are interested in repositioning your business, need
help developing a portfolio that sells, or need guidance as you
create a defined sales and marketing program, this team player
may be right for you.
In order to determine which professional may be a fit for
your company, list your short- and long-term marketing goals.
Determine the tasks associated with each goal and honestly
evaluate your skill set, your time, your budget, and your com-
mitment to getting the job done. Review the tasks that you truly
do not want to do or are not capable of doing well. As you look
at them collectively, match the list of tasks with the responsibil-
ities listed above under each service provider.
Be proactive. Spend the money it takes to work with a great
professional who is dedicated to helping you grow your busi-
ness. Do not get caught in the “I can’t afford help” mentality.
After all, if you won’t invest in your company, why should clients
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