In a certain sense, we can say that the semantics of social proximity
are the privileged object of Guattarian aesthetics. And to understand how
these social semantics are transformed, one must understand how art
acts in communication, and how communication acts on the collective
mind.
*****
Art is a semiotic action of a deterritorializing kind. Gestures and semiotic
signs modify the relation between the sign and its context, its func-
tion, and the conditions of common interpretation. In traditional soci-
eties that are strongly territorialized, the artistic gesture is exceptional
and sacralized. But in the twentieth century, when the inflated weath-
ervane of generalized aestheticization became unhinged, something
broke forever in the status of art. The loss of the aura is the disappear-
ance of the exceptional and unique character of the work of art. The
industrial reproduction of the artistic sign opened the door to semiotic
inflation. Cinema, sound recording, television, advertising, digital-
ization and finally the automatic creation of artworks all dispersed the
authorial aura.
With the dynamics of ‘new economy’ capitalism, the whole process
reaches its term and its reversal. We were used to thinking that art
deterritorialized and economy reterritorialized. Now we see that eco-
nomy has subsumed art as a factor of perpetual deterritorialization and
of valorization without territory. Chance, once a model of commun-
ication available only to the artist, has now become the predominant
semiotic regime. Economic values are exchanged according to rules
that change from day to day, while in the past this was granted only to
aesthetic values.
The problem that Guattari had proposed in the chapter of
Chaosmosisdevoted to the aesthetic paradigm has to be revisited
within this new framework.
*****
I have always been struck by the way in which Félix approached works
of art and artists. Félix followed a great number of artists through their
different efforts: Enzo Corman, François Pain, Gerard Fromanger, Jean-
Jacques Lebel, Jean-François Léaud, Annie Raati, Tonino Guerra, Laura
Betti, and many others, more or less noteworthy.^2 He was someone
who was casual in the way that he looked at a work of art because he
Postmediatic Affect 33
9780230_221192_06_cha05.pdf 10/3/08 11:34 AM Page 33