The Mind of the Buyer

32 TH E M I N D O F TH E BUY E R sh all devote an en tire ch a p te r to them a t a l a te r stage. F o r t h e p resen t w e sh ...

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34 TH E M I N D O F THE BUY E R by one who wi sh e s to i nflue nc e th e h uma n mind. P rob ably w e sh oul d rega rd it as ex ...

AT T RA C T I N G AT T E N T I O N 35 stick s o f hi s gum to th e liste d sub sc ribers. H e duplica te d this ca mp aign i n ( ...

3 6 TH E M I N D O F TH E B UY E R waves ; w e lie o n th e groun d ab so rbe d i n the cl oud s th a t floa t a c ross ou r vi ...

A T T RA C T I N G A T T E N T I O N 37 foo th ol d i n th e s t ream. Th e rel ationship may be pic tured by imagi ning two pl ...

38 TH E M I N D OF THE BUY E R in a p erfec tly unch ange d c ondi tion, psych o l o gi sts h ave di scovere d some evi denc e t ...

AT T RA C T I N G A T TE N T I O N 39 which i n i t s turn gi ves way to obj ec t C ( a n a dve rti sem en t of Sl oan ’s linim ...

40 T H E M I N D O F THE BUY E R al so , th a t a faint moving ligh t a t trac t s a t ten tion more quickly tha n a strong sta ...

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42 T HE M I N D O F TH E BUY E R va rie ty. In ba ckgro und, typ e a n d ill ust ra tion, on e may achieve, th ank s to th e inv ...

A TTR A CTIN G AT T E N T I O N^43 Other effects o f co lor. B efore c o ncl uding thi s i nadequa t e t reat me nt o f th e sub ...

CH AP T E R T H RE E TH E INFLU E NCE OF REPETITION R epetition wins attention. If w e can n ot forc e o ur c omm odity in to th ...

TH E I N F LUE N CE O F RE P E T I T I O N (^45) den t i n r ep eti tion, we a re dri ven t o a c on side ra tio n of th e brai ...

(^46) TH E M I N D OF TH E BUY E R efi ect th at will ultim ately b ri ng abo ut ac tion. D u rin g th e W orl d W a r many firm ...

THE I N F LU E N CE O F RE P E T I T I O N (^47) Th e ma tte r may b e explaine d by i magining a ca se wh ere w e are a nnounci ...

48 TH E M I N D O F T HE B UY E R I t i s no t inc onc eivabl e th a t thi s c onditi on h ol d s good fo r th e m em ory o f th ...

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5 0 TH E M I N D OF TH E BUYE R m odifica tions, som etime s o f ve ry c on side rabl e imp o rt anc e, with out being it self c ...

THE I NF LU E N CE O F R E P E T I T I O N 51 young woman ever been a simple, harmless creature ; but she was evidently laboring ...