1 04 T H E M IN D O F T H E BUY E R
tria ngl e, b, with i t s lac k of p oise, give
th e ob serve r distinc tly unpl easan t feelings.
Archi tec ts make all owa nc e fo r such con di tion s
in pla nning th e li nes of a buil ding. Th ey
know th a t ab rup t c orners give a feeling of
sh arpness ; straigh t lines, a feelin g of h a rd
nes s ; c urve s, a fe elin g of s oftne ss. Wh enF IG. (^8).
b uilding a n unsupp orte d ma rquise over th e
e n tranc e of a b uilding, th ey us ually tilt i t
sligh tly upward a s i n Figure (^8) , c, ra the r
tha n b uil d i t o n a horizontal plan e. Fo r
th ey know tha t if i t w e re h ori zon tal, th e o b
se rve r, with his emp ath eti c t endency, woul d
feel th a t h e o ugh t to support i t to keep i t
from falling. If it i s already til te d upward,
h oweve r, h e does no t feel oblige d to p ush i t
up any high e r. Sellers sh oul d observe thi s
e mp athe tic t en dency i n h uma n nat ure and
sh oul d make allowa nc e s for i t i n p resen t
in g t hei r ware s. Pa rtic ul arly importan t is