The Mind of the Buyer

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(^112) T H E M IN D O F THE B UY E R
fl uence of civi liza tion h e ofte n i nhibit s th e
ou tward si gn s o f m ovement ; still h e m ove s
i f only by twi tch ing hi s m usc l e s. M any time s
h e a ct s i n w ay s unkn ow n to himself, th rough
som e of th e hidden m uscl e s a nd gl ands m en
tio ned i n Cha p te r VI. Imp ercep tibl e th ough
th ey a re, th e se faint, i ncipien t movem ent s c on
stitute a vi t al p art o f desi re.
Wh e n th e m ovem en t s o f th e b uye r a re gross
enough to b e ob servabl e, th e sell e r may use
th e m a s i ndices to de te rmine h o w h ighly d e
vel o ped th e de si re i s. Fo r i n ge neral a s th e
b uye r become s m o re desi rous of th e obj ec t h e
m ake s m ore vi olen t m ovem en ts t oward i t. H e
gra sps i t wit h fi rm er grip ; o r m ake s m ore
minut e examin ati on o f it ; o r si t s down in i t
wi th a n ai r o f p rop rie to rshi p.
6. If th e fi rs t movem en t t owa rd an obj ec t
re sul t s i n i ts p u rch a se, desire does no t l as t
ve ry l on g. Usually, h oweve r, th e fi rs t move
men t do es no t b rin g abou t th e at tainm en t o f
th e obj ec t. I t i s bl oc ked i n som e w ay. Th e
obst ru c ti on m ay b e ma te rial : an inte rvening
window gla s s ; dist anc e from th e obj ec t pic
tured. O r i t m ay b e m ental : a n idea of som e
oth e r obj ec t which i s still m ore strongly de
sire d.
7. Thi s ob st ruction i s a cc ompanie d by nu

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