TH E P OWE R O F R E A S O N^135
evi de nc e i s s ubmitted a n d a rgum e nt s a re p re
sen te d fo r a nd a gain s t. A s ea ch bit o f evi
denc e i s submi tted, th e j udge ( b uye r ) m us t
tes t i t ; m us t weigh t i t an d ch eck i t up a gai nst
exp eri enc e.
As w e ( th e sell e r ) defen d o ur p ro d uc t w e
m ust p ro duc e exa c tly th e e vi denc e nec essa ry
t o refut e eve ry obj ec tio n. We m u st sh ow by
a c tual dem ons tra tio n h ow stron g a re th e
fibers in o u r fab ric ; h o w n ume rou s a re th e
layers ; an d h o w we h ave pa dde d wi th i nd e
structibl e m a te rial th e s trat egi c sp ot a t which
th e c ut s oc c ur.
All thi s i mplies. th a t th e sal e sma n h a s exa c t
an d c ompl e te knowl edge o f th e p roc esses by
which th e ti re s a re ma nufa c tu red, a n d i t em
pha sizes agai n th e st atem ent m a d e i n Ch apt e r
V, th a t the sell e r sh oul d be th orough ly a c
q uain te d wi th his p rod uc t.
Correct solution o f the difficulty. B u t w e
h ave reach ed th e l a st step of th e train o f rea
soning wi th out no tin g i t explici tly. I t is
h e re th a t th e b uye r re cognizes th a t o ur tire s
will s olve his p robl em. Th e m ome n t a n
no unces it sel f by b eing p refa ce d wi th “ th e re
fore. ” If th e trai n o f reas oning h a s b ee n
skillfully conduc te d i t will b ring a c oncl usion
tinge d wi th fi nali ty. I t will come cl oth e d
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