THE MIND OF THE BU YER
A PSY CHOLOGY OF SELLING
HA RRY D E! TE R K I T S ON, P H. D.
OF PSY CH OLOGY. INDIANA U NIVERSITYmmmm
TH E MA C M I L LA N C OM PA NY(^1922)
A ll rights reser ved
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THE MIND OF THE BU YER
A PSY CHOLOGY OF SELLING
HA RRY D E! TE R K I T S ON, P H. D.
OF PSY CH OLOGY. INDIANA U NIVERSITYTH E MA C M I L LA N C OM PA NY(^1922)
A ll rights reser ved