SATI S FACTI ON TH E G OAL^191
A loysius B. Stro ngman teaches by mail, with perfect
success, his original and scientific metho d o f physiological
exercise.
“ It is the onl y natural, easy and speedy metho d for
obtaining perfect health, physical development a nd elasticity
o f mind and body.
“ It absolutely cures ind igestion, sleeplessness, ne rvous ex
haus tio n, and revital izes the whole body.”
Th e c orre sponding a dve rti sement fo r^1916
( sam e magazine ) runs a s follow s
The Strongman System o f Purp ose ful Evolution givers
unu sual heal th, unusual ene rgy and unusual vitality.
“ For information a ddress A LOY SIU S B. STR ON GM A N
N ew Y orkCity.The measurement o f truthfulness in advertis
ing. Adve rtisers asse rt th a t th ey a re growin g
m ore truthful. P roc eeding up on th e gene ral
hyp oth esi s th a t wha teve r exists may b e
m easured, an d th a t i f t ruth ful ness i n a dver
tising i s o n th e increase we ough t to b e abl e
to demonst rat e the fac t m ath ema tically, th e
a uth or se t ou t to d evise a m eth od.
I t was fi rst n ecessary to a dop t a c rite ri on
of t ruth ful ness which migh t b e sta te d i n unit s
of am ount. F o r this wa s ch osen th e use o f
w ords in th e sup erl ative degre e. Te rm s lik e
“ best, ” “ l atest, ” “ fines t, ” “ p e rfec t, ” “ abso
l utel y unsurpassed, ” h ave b een use d m uch i n
a dverti sing, and a re frowne d up on a s viola