A TTR A CTIN G AT T E N T I O N 3 1
ca n b e lai d down applicabl e t o all ra te s of
fl ow all c omm od i ties a nd all sal es m edi um s.
N eve rth ele ss th e re a re c er ta i n fa ct o rs which
a re us ually effec tive.
Intensity. Th e first i s i ntensi ty. ( B y in
tense we m ea n “ stron g. ” Norm ally th e min d
i s ve ry sen si tive to st ron g stim uli : bri gh t
light s, lo ud noises, s tron g o dors, severe pre s
sures, extrem e t emp erat ures, inte nse pain s.
We sh al l m o re cl early unde rstan d th e forc e
i nh e ren t i n in tensi ty if w e inqui re it s ori gi n
a nd r a tio na le. Wh e n we c onsi de r m a n hi s
to rical ly we must regard him a s th e inh erito r
o f vari ous t rai ts from p ast ge ne ra ti ons. F o r
m any gene rations hi s forb ears h ave b een sub
j ected t o ce rta in e nvironm ental condi tion s.
To tho se th a t j eopa rdize d th ei r wel fa re th ey
gave quick a tten tion : fo r exampl e, t o b ri gh t
ligh ts whi ch migh t p ut out t h e eye s ; to l o ud
soun ds wh ich migh t split th e e a r-drum s. Th e
i ndividual s wh o fail e d to take n o ti ce o f such
things we re inj ure d o r kill ed. Sinc e to a tte nd
to i nte nse things h a s tende d to p rolon g life,
th en, th e h abi t h a s bec om e ingrained within
th e m embers of th e h uma n specie s a s a n in
e ra dicabl e t rai t.
M any o th e r t rait s o f th e b uye r m ay b e th u s
ac counte d fo r on a n h e redi ta ry basi s. We
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