The Mind of the Buyer

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S E L L I N G T O C OL L E C T I VE BUY E R 61
In or de r to see if such a te st woul d reveal
simila r difie rences b e tw een two magazines,
th e Century a n d A mer ica n m agazine s we re
likewi se examin ed. Re sul ts, a s sh ow n i n
Tabl e I, answer ou r in qui ry p osi tively. Th ey
sh ow th a t th e n umb er o f word s ove r two
syllabl e s in l ength i n th e Century i s grea te r
tha n th e c orre sp onding n umbe r in th e A meri
ca n m agazine by thi rty-six p e r c en t ; th e num
b e r ove r th re e syllable s by fifty-nine p e r c ent
t h e numb e r ove r four syllable s by six ty- seve n
p e r cen t ; a n d th e numb e r over five syll abl e s
by^100 p e r c en t.
In c ontinuation o f th e search fo r int el
le c tual diffe rence s, th e l en gth of sentenc e s
wa s n ex t mea sure d. From p a rall el issue s an d
c ol umn s of th e sam e four p e ri odical s ( o ne
i ssue ea ch of th e n ewsp ap e rs a n d two each of
th e ma ga zines ) a total o f 8000 sen tenc e s w ere
ta ke n i n c onsec utive orde r. Th e n umb e r of
wo rd s in ea ch sent enc e wa s c ompute d an d
rec orde d by tens. Th at i s, sentenc es c ontain
i ng from o ne to t en w o rd s we re group e d to
ge th e r, th os e fro m t e n to twenty, twe n ty to
thi rty, an d so forth. Th e p e rce nta ges a re
sh own i n Tabl e I I. Th ese re sul t s sh ow a
greate r n umb er of β€œ l ong” sen tenc e s i n th e
P o st th an in th e A merican. C onsideri ng any

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