The Mind of the Buyer

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62 TH E M I N D O F T HE BUY E R
TAB LE I I.
Showing pe rcenta ge o f sentences o f va rious lengths in
Chica go E veni ng P o st, Chicago A merica n, Centu ry and
A merica n magazines.
Over Ove r Over Over
1 -^1010203040

D i ff erence
Over Over Over Over Ove r Over

(^5060708090100)
D ifference
thing ove r tw en ty a s a l ong sen tenc e—th e
m edia n l ength i s between te n and twenty
w e fi nd a differenc e of That is, wh e rea s
th e A merica n h a s p e r cen t, th e P o st ha s
p e r c ent, a n am oun t greate r by thi rte en
pe r cen t.
Th e differenc e i n favor o f th e magazine s
a gai n favoring th e Century— amount s to
thirty- th re e p e r ce nt.

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