The Mind of the Buyer

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70 TH E M I N D O F THE BUY E R
! ul ula n d sec ure s a se t of gr een b ea ds wh en
h e r c ompanions h ave none , sh e th e reby m arks
h erself a s different from th e rest.
5. D ue to th e n ex t componen t o f fashi on
imit ati on—th e oth er young w om e n in h e r set
secure some green b eads.

(^6). I n this imita tion, w e sh oul d ob se rve
th e hi gh er individual is imit ate d by th e l owe r.
F IG. (^7).
7. A s a resul t o f thi s imi ta tive ac tion, th e
individual wh o wa s firs t ma de c onspic uous by
th e n ew a ppa rel i s no l onge r distinguish e d.
Th e si t uation m ay be graphically rep resen te d
by Fi gure 7.
In th e soc ial gro up A B C D E F G , indi
vidual D a d opt ed th e n ovel p rac tic e o f
we aring gree n beads th us raising h erself ab ove
th e l evel of h e r c ompa nions. Whe n th ey, ho w
eve r, foll owe d h e r exampl e an d pu t on green
b ead s, th ey raise d th emselve s to h e r level.

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